Nielsen Sports | Bizcommunity

News

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Research

Nielsen Sports SA appoints Duncan Stead as business development and client services lead

12 Sep 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Research

Nielsen Sports SA appoints Eddie Roux as technical and innovations director

18 Jun 2024

Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership

Events & Conferencing

Betway SA20's viewership surges significantly

7 Feb 2024

Where to next for women’s sports?

Sponsorship

Where to next for women’s sports?

Seishane Leshaba and Tumelo Selikane, Issued by Playmakers 19 Jan 2024

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Nielsen Sports SA dives into women's sport in Africa

Sport

Nielsen Sports SA dives into women's sport in Africa

6 Oct 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report

Sponsorship

The serious business of sport in South Africa

1 Jun 2023

Media

Nielsen Sports South Africa appoints new directors

19 Jan 2023

The changing value of sponsorship

Sponsorship

The changing value of sponsorship

Jean Willers 31 Aug 2021

Report reveals key global and local developments in sports for rights holders and brands

Research

Report reveals key global and local developments in sports for rights holders and brands

16 May 2019

Image credit: Nielsen Sports.

Research

Nielsen Sports unpacks biggest commercial sports trends for 2018

11 Jun 2018

Image supplied by DCMN.

Research

Survey shows 86% of South Africans will watch Soccer World Cup

6 Jun 2018

Nielsen Sports expands into Africa with acquisition

Sponsorship

Nielsen Sports expands into Africa with acquisition

8 Dec 2017