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Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues

Marketing

Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Marketing

Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case

Advertising

Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Winning teams are more than just pitchers

Advertising

Winning teams are more than just pitchers

Johanna McDowell 29 Mar 2022

Image supplied: Johanna McDowell

Marketing

#BizTrends2022: The agency-marketer relationship

Johanna McDowell 31 Jan 2022

The science of success, the art of intermediaries

Marketing & Media

The science of success, the art of intermediaries

Johanna McDowell 18 Jan 2022

Word Soup: The starter that waters down relationship management

Marketing & Media

Word Soup: The starter that waters down relationship management

Johanna McDowell 24 Nov 2021

Mutuality: the key to intermediary efficacy

Marketing & Media

Mutuality: the key to intermediary efficacy

Johanna McDowell 4 Nov 2021

Marketing

What are intermediaries looking for as judges?

Johanna McDowell 15 Oct 2021

Intermediaries, handover and pandemic protocols

Marketing & Media

Intermediaries, handover and pandemic protocols

Johanna McDowell 21 Sep 2021

Breadth of digital choices creating confusion

Marketing

Breadth of digital choices creating confusion

Johanna McDowell 27 Aug 2021

When the pitch is a small part of the whole

Marketing & Media

When the pitch is a small part of the whole

Johanna McDowell 30 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022

Marketing

The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Research

Agency Scope fieldwork digs deep

Johanna McDowell 25 Jun 2021

Feedback from the AdForum Global Summit

Advertising

Feedback from the AdForum Global Summit

Johanna McDowell 14 Jun 2021

Research

Agency Scope Insights: How client-agency relationships in Brazil and China compare

Johanna McDowell 29 Apr 2021

Courage under fire: How marketers and agencies made lemonade

Marketing & Media

Courage under fire: How marketers and agencies made lemonade

Johanna McDowell 22 Apr 2021

Agency Scope Insights: Deep, decisive and digital

Marketing

Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Evolution of our industry: Shortlist for short projects

Marketing

Evolution of our industry: Shortlist for short projects

Johanna McDowell 1 Mar 2021

Building blocks of right-housing for growth and success

Marketing

Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

A marriage made in mediation - world class client: agency management

Advertising

A marriage made in mediation - world class client: agency management

Johanna McDowell 15 Feb 2021

The value of chemistry between agency and client

Advertising

The value of chemistry between agency and client

Johanna McDowell 8 Feb 2021

Finding the balance when managing a pitch process effectively

PR & Communications

Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Marketing

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Johanna McDowell 28 Jan 2021

Which will cost more - research or no research?

Research

Which will cost more - research or no research?

Johanna McDowell 19 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021

Trends

#BizTrends2021: The 'blessings' of Covid continue into 2021

Johanna McDowell 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Marketing

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility

Marketing

Agency Scope Insights: Trends on the path to new world agility

Johanna McDowell 26 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time

Marketing

Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

Research

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

Johanna McDowell 27 Aug 2020

Agency Scope Insights: Tough times call for agile measures

Marketing

Agency Scope Insights: Tough times call for agile measures

Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

Marketing

Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Marketing

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Research

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch

Research

Agency Scope Insights: Media agencies to watch

Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch

Research

Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch

Research

Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image source: .

Research

Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Image credit: Roman Kraft on Unsplash.

Media

Media agencies' hidden treasures

Johanna McDowell 25 Sep 2019

Image credit: Ramiro Martinez on Unsplash.

Advertising

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 2

Johanna McDowell 17 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Marketing

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Cristina de los Santos on Unsplash.

Marketing

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019

Image credit: Alex on Unsplash.

Advertising

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Image credit: hj barraza on Unsplash.

Digital

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Has the cobbler's kid got no shoes?

Digital

Has the cobbler's kid got no shoes?

Johanna McDowell 20 Jun 2019

#AdForumSummit2019: Key learnings

Advertising

#AdForumSummit2019: Key learnings

Johanna McDowell 17 Apr 2019

PoPI, social media and influencers

Social Media

PoPI, social media and influencers

Johanna McDowell 1 Apr 2019

Marketing spend per platform - and who takes the lead?

Marketing

Marketing spend per platform - and who takes the lead?

Johanna McDowell 20 Dec 2018