Grant+Lapping | Bizcommunity

Results for Grant+Lapping

News

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Marketing & Media

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Marketing & Media

Could digital marketing services become South Africa's next major export opportunity?

Grant Lapping 16 May 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Marketing & Media

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Marketing & Media

Trigger the right bias in customers to give your brand an edge

Grant Lapping 25 Aug 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies

Marketing & Media

SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

How to get the most from inhouse and external digital skills

Marketing & Media

How to get the most from inhouse and external digital skills

Grant Lapping 11 Feb 2022

Marketing & Media

#BizTrends2022: Regulators and bigtech tame the digital Wild West

Grant Lapping 5 Jan 2022

How to unleash the power of machine learning in digital marketing

Marketing & Media

How to unleash the power of machine learning in digital marketing

Grant Lapping 2 Feb 2021

Lockdown has expanded the data universe for South African marketers

Marketing & Media

Lockdown has expanded the data universe for South African marketers

Grant Lapping 18 Dec 2020

Image source: .

Marketing & Media

Five common mistakes marketers make in attributing conversions

Grant Lapping 7 Sep 2020

Photo by rupixen.com on .

Marketing & Media

Brands need to reposition as customers form new, more digital habits

Grant Lapping 28 May 2020

Photo by Austin Distel on .

Marketing & Media

Even if you can't sell during the lockdown, you can fill your funnel

Grant Lapping 21 Apr 2020

How the privacy debate will shift in 2020

Marketing & Media

How the privacy debate will shift in 2020

Grant Lapping 9 Jan 2020

Image source: Gallo/Getty Images.

Marketing & Media

Think of social and programmatic platforms as big tech, not mass media

Grant Lapping 24 Dec 2019

Image credit: Vinicius Amano on Unsplash.

Marketing & Media

Beyond the usual suspects: 6 alternative digital media platforms for South African brands

Grant Lapping 28 Oct 2019

Image credit: Luke Chesser on Unsplash.

Marketing & Media

3 data trends shaping digital marketing in the next 18 months

Grant Lapping 30 Aug 2019

Screengrab from .

Retail

Could the Amazon Go model of seamless, automated shopping work in SA?

Grant Lapping 20 Jun 2019