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Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Advertising

Media inflation drives up ad cost

3 Aug 2022

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

Research

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image credit: Erik Witsoe on Unsplash.

Film & Cinematography

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Global Ad Trends report reveals slowdown in social ad growth

Advertising

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Research

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Global Ad Trends report focussing on OTT compiled by Warc

Research

Global Ad Trends report focussing on OTT compiled by Warc

25 Oct 2018

Latest Warc trends report shifts focus to online video advertising

Research

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

Warc's Global Ad Trends report focus on search advertising

Research

Warc's Global Ad Trends report focus on search advertising

31 May 2018

James McDonald, data editor, Warc. Image supplied.

Research

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Image credit: Burak Kebapci via .

Advertising

Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018

Warc's Global Ad Trends report shows changes in adspend

Advertising

Warc's Global Ad Trends report shows changes in adspend

19 Dec 2016