Generative Engine Optimisation | Bizcommunity

Generative Engine Optimisation | Bizcommunity

News

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Digital

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Issued by Algorithm Agency 23 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )

Media

The power and relevance of micro communities for B2B brands

Natascha Torres 6 Mar 2026

#BizTrends2026 | Pattern's James Townsend: 2026 is fashion’s exponential, ‘sentient’ turning point

Trends

#BizTrends2026 | Pattern's James Townsend: 2026 is fashion’s exponential, ‘sentient’ turning point

James Townsend 3 Feb 2026

Superbalist redefines e-commerce visibility with Generative Engine Optimisation (GEO)

Technology

Superbalist redefines e-commerce visibility with Generative Engine Optimisation (GEO)

2 Feb 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Charne Munien is the strategy director at Rogerwilco. Source: Supplied.

Marketing

#BizTrends2026 | Rogerwilco's Charné Munien: Brands in the new age of answering machines

Charne Munien 21 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

Branding

How to build a brand that lasts when the trends don't just change every year, but every day

Phoebe Opperman, Issued by DUO Marketing + Communications 12 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Branding

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Rogerwilco sweeps 2025 Assegai Awards with 16 wins, including coveted Best in Class honour

Direct Marketing

Rogerwilco sweeps 2025 Assegai Awards with 16 wins, including coveted Best in Class honour

Issued by Rogerwilco 18 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Artificial Intelligence

From SEO to GEO: How brands can stay visible in the age of AI search

Leanne Levine 10 Nov 2025

Why South African brands need to take GEO seriously

Digital

Why South African brands need to take GEO seriously

Shaune Jordaan, Issued by Hoorah Digital 9 Oct 2025

Bryony Rose, director for Yext’s Enterprise International business. (Source: Nedbank IMC)

IMC Conference

#NedbankIMC2025: Bryony Rose – Why brands must adapt their AI strategies now

Chloe Posthumus 29 Sep 2025

Euphoria Telecom's national marketing manager, Lauren Pybus.(Image supplied)

Marketing

5 B2B marketing strategies to outsmart AI and win your audience

3 Sep 2025

Digital

Google just dodged a major penalty in the courts – here’s what happens next

Rob Nicholls 3 Sep 2025

From Google to TikTok: The rise of generative engine optimisation

Artificial Intelligence

From Google to TikTok: The rise of generative engine optimisation

3 Sep 2025

Cape Town leads with first-ever AI in Tourism Hub to drive innovation and ethical AI

Tourism

Cape Town leads with first-ever AI in Tourism Hub to drive innovation and ethical AI

Issued by Cape Town Tourism 29 Aug 2025

The hyperlocal advantage: Understanding your place in AI search

Artificial Intelligence

The hyperlocal advantage: Understanding your place in AI search

Issued by Sauce Advertising 26 Aug 2025

How being better became this agency’s most profitable strategy yet

Digital

How being better became this agency’s most profitable strategy yet

Charlie Stewart, Issued by Rogerwilco 2 Jul 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

Grant Lapping is a digital executive at Midnight. Source: Supplied.

Digital

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025