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News

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Courtney Williams is part of the cohort. Source: LinkedIN.

Cannes Lions

Lions announces 2024 scholarship recipients, SA on the list

30 May 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.

Marketing

Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Marketing

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

Marketing

Understanding the digital playground: How to market to millennials and Gen Zs

Melanie-Ann Feris 24 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Marketing

Edelman introduces new global B2B division for enhanced integrated marketing solutions

13 Jun 2023

The evolution of B2B marketing requires fresh approaches and tactics

Marketing

The evolution of B2B marketing requires fresh approaches and tactics

Issued by VML 14 Nov 2022

PR & Communications

When to hire a Public Relations Agency

Cathlen Fourie 2 Nov 2022

The sweet spot between account-based and inbound marketing

Marketing & Media

The sweet spot between account-based and inbound marketing

Christopher Brown 22 Apr 2022

The disruption of B2B marketing is underway

Marketing

The disruption of B2B marketing is underway

Issued by VML 9 Jul 2021

Wunderman Thompson SA wins BCX lead agency account

Advertising

Wunderman Thompson SA wins BCX lead agency account

Issued by VML 5 Jul 2021

#BizTrends2021: What will customers expect from you in 2021?

Trends

#BizTrends2021: What will customers expect from you in 2021?

Robin Fisher 6 Jan 2021

Photo by Lukas from .

Research

SA marketers fostering meaningful customer relationships beyond first purchase [report]

21 May 2020

Image source: Gallo/Getty images.

Digital

Combining technographic and firmographic data is key in successfully selecting target accounts

Alon Fittinghoff 2 Jan 2020

#BizTrends2020: 8 B2B marketing trends for 2020

Trends

#BizTrends2020: 8 B2B marketing trends for 2020

Warren Moss 13 Jan 2020

#TechBytes S2E1: The relevance of ABM in the UK

Technology

#TechBytes S2E1: The relevance of ABM in the UK

26 Aug 2019

Image source: Gallo/Getty.

Sales

IDG appoints Turn Left Media as Africa representative

23 May 2019

ABM and inbound marketing: A combined approach

Marketing

ABM and inbound marketing: A combined approach

Alon Fittinghoff 14 May 2019

Account-based marketing

Marketing

Account-based marketing

Maxine Ohayon 8 Mar 2019

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Marketing

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018