Roshila Jarosz (neé Pillay) is a communications lackey by day, running a website and communications for an organisation, and by night a serial social networker and writer. She used to work as a journalist for various publications, including Elle magazine, the Mail & Guardian, Financial Mail Campus and the Sunday Independent, as well as other titles, before she sold out to corporates. Email her at moc.liamg@777akipil and follow @Lipika777 on Twitter.