Marthinus van Loggerenberg is the Senior Strategic Planner at FCB Cape Town. He obtained an MBA Cum Laude at the University of Stellenbosch Business School and is in the final phase of his PhD on brand strategy. He is also a published academic and writer. Prior employers include Musica and the Vega School of Brand Leadership, among others. He specialises in brand narrative, branded entertainment, word-of-mouth marketing, trend forecasting and leadership development.