Julian Diaz is responsible for Marketing & PR at Principa, software, data analytics, and consulting company that helps companies maximise marketing ROI, minimise consumer credit risk and increase operational efficiencies. Originally from the US, Julian moved to SA in 1998 after a 4 year marketing stint at a global software house in Germany. Julian has launched or re-branded various technology brands and developed successful strategies for achieving high levels of mindshare for brands internationally. He is fluent in German & Spanish