South Africa

Chris Brewer

Chris Brewer

Having joined the ad industry in London, Chris Brewer spent most of his career in media analysis and planning - but has performed just about every advertising task from Creative to Research.

He's an honorary lifetime member of the Advertising Media Association and regularly advises agencies and clients regarding their media plan costs and strategies. He is also often asked to talk at industry functions.

Email: az.oc.srewerb@sirhc. Twitter: @brewersapps. Read his blog: www.brewersdroop.co.za



It all starts with the merchandise
Marketing & Media
It all starts with the merchandise

  30 May 2016

The brief
Marketing & Media
The brief

  23 May 2016

AMPS is now officially dead
Marketing & Media
AMPS is now officially dead

  3 May 2016

How to stop your campaign dying
Marketing & Media
How to stop your campaign dying

  14 Mar 2016

The creative cul de sac
Marketing & Media
The creative cul de sac

  29 Feb 2016

How to 'write good'
Marketing & Media
How to 'write good'

  22 Feb 2016

So how good are you really?
Marketing & Media
So how good are you really?

  15 Feb 2016

Top copywriting rules
Marketing & Media
Top copywriting rules

  8 Feb 2016

Does length matter?
Marketing & Media
Does length matter?

  1 Feb 2016

The art of persuasion
Marketing & Media
The art of persuasion

  25 Jan 2016

Word-of-mouth advertising
Marketing & Media
Word-of-mouth advertising

  30 Nov 2015

Media score cards - so wrong
Marketing & Media
Media score cards - so wrong

  23 Nov 2015

Media planning bias
Marketing & Media
Media planning bias

  16 Nov 2015

Reach and frequency
Marketing & Media
Reach and frequency

  9 Nov 2015

Ad waste is harder to 'clean up' than physical waste © Dave Willman –
Marketing & Media
Wasted

  2 Nov 2015

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