Catherine is a search engine optimisation (SEO) specialist, digital strategist and web copywriter. She is a co-founder of Black Mountain www.black-mountain.co.za, and has over 12 years experience in paid and organic search marketing. Catherine convened GetSmarter's flagship Internet Marketing course and co-wrote their Copywriting for Online Marketing course, and is the author of "301 Ways to Use Social Media To Boost Your Marketing" (McGraw Hill, 2010).