It all started as a plan to work in publishing, before being side tracked into a junior marketing role for an ESP, where she predominantly worked on social media and content management. The online world fascinated from day one. Now, as email and CRM strategist for Quirk (www.quirk.biz), she continues to be willingly challenged by the scope of CRM in a fluid digital world. Learn, adapt and try again! Follow @carmial on Twitter.