Prof Adré Schreuder, the 2011/12 chair of the Southern African Marketing Research Association (SAMRA; www.samra.co.za; Biz press office), is CEO of Consulta Research (www.consulta.co.za) and a SAMRA-accredited researcher. Contact SAMRA on tel +27 (0)11 886 3771 or email az.oc.armas@ofni.