Mortimer Harvey

India Clothing & Textile Trade Show a highlight for buyers in South Africa

Top class clothing and textile manufacturers from India will again be showcasing their latest collection to South African buyers in Cape Town and Johannesburg in March 2011.
India Clothing & Textile Trade Show a highlight for buyers in South Africa
The India Clothing & Textile Trade Show, now in its 5th year will feature an exceptional selection of contemporary creations designed specifically for the South African market.

Exquisite ranges on display from over 30 top class manufacturers will include womenswear, menswear, childrenswear, pashminas and shawls, home and apparel fabrics, soft furnishings as well as made-ups.

This highly acclaimed annual show is an initiative of the Ministry of Textiles and Commerce in India under the auspices of the Apparel Export Promotion Council (AEPC).

Mortimer Harvey Public Relations and Communications was appointed to handle the publicity for the show after successfully coordinating all public relations for 'The India Show' staged in Johannesburg in August 2010. The agency subsequently also managed all communications for the official opening of India's largest international trading company, MMTC Ltd in January 2011.

The India Clothing & Textile Trade Show, organised by Lte South Africa will be held at the CTICC in Cape Town from 2 to 4 March and at the Sandton Convention Centre in Johannesburg on 7 and 8 March.

Indian officials describe the show as a highlight for discerning buyers in South Africa. "The event provides an ideal platform for India clothing and textile manufacturers and South African buyers to combine expertise, identify synergies and to establish successful and profitable partnerships."

Mr Vijay Mathur, Deputy Secretary General of AEPC India says buyers can expect to see the latest trends, colours, fabrics and designs admired by industry professionals throughout the world. "I have no doubt that visitors to the show will be inspired by the best apparel that India can offer."

India is today recognised as one of the best sourcing destinations for garments, textiles, accessories and finish. Labour is skilled and economical while prices are highly competitive without taking away from the quality of the final product.

India's natural assets also play a large role in boosting the country's garment industry by providing raw materials of world-class quality. India is the largest producer of jute, the second largest producer of cotton, silk and cellulosic fibre, the third largest producer of raw cotton and the fourth largest producer of synthetic fibre.

As the world's second largest producer of textile and garments, India's garment exports totaled US$ 10.17 billion during the year 2008-09, giving it an enviable market share of 2.99%. The Americas, EU, much of Asia and the Middle East and of course South Africa are India's clients.

The industry supports 7 million people as part of its workforce and aims to double this figure by 2011-12. It is the second largest provider of employment in the country. For every INR 100,000 (about R17 000) invested in the industry, an average of 7 additional jobs are created.

The Apparel Sector alone contributes to 8% of India's total exports with exports recording a 1% growth over last year. By the year 2011-12, India expects to record a 15% growth in quantity and 20% growth in values.

VIP invitations to the show in Cape Town and Johannesburg have been sent to South African chain store buyers, independent retailers, boutique owners, home textile and soft furnishing buyers, agents, importers, wholesalers/distributors and other industry professionals.

To pre-register your visit, e-mail az.oc.enilnodlrow@herdied. For more information on the show, visit

About AEPC

Incorporated in 1978, the Apparel Export Promotion Council (AEPC) is the official body of apparel exporters in India that provides invaluable assistance to Indian exporters as well as importers and international buyers who choose India as their preferred sourcing destination for garments.

For Indian exporters, AEPC is quite literally a one-stop shop for information, technical guidance and market intelligence. Members have access to updated trade statistics, potential markets, information on international fairs and assistance in participating at these fairs. It also plays a large role in identifying new markets and leading trade delegations to various countries.

Twice a year, AEPC showcases the best of India's garment export capabilities through the prestigious India International Garment Fair, playing host to over 350 exhibitors displaying the exotic, the haute, the prĂȘt, the contemporary and much much more.

About Mortimer Harvey

Mortimer Harvey is a Johannesburg-based full service through-the-line advertising agency that delivers hard-working advertising and communication solutions. Services include classical above, below the line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details, visit

28 Feb 2011 12:05


Mortimer Harvey