(L to R) CEO and founder of Zinto Marketing Group, Michelle Combrinck with her colleauge Faye Mortassagne at the Ethics Conference 2015click to enlarge
Zinto's indutsrial theatre performance at the Ethics Conference 2015click to enlarge
The theme for this year's event was 'Organisational Ethics: Getting Everyone on Board'
and was based on the assumption that ethical organisations can only be built if there is a commitment to, and ownership of, ethics on all levels of the organisation.
The challenge facing many organisations is how to get both internal and external stakeholders to share an organisation's commitment to ethics. Businesses need to consider the communication approach that will be used to impart key messages to the supply chain, agents and industry peers, in order to encourage shared values and ethics across the board.
For this reason, the Zinto Marketing Group (Zinto) addressed top decision-makers in business and industry through a workplace theatre performance.
The intention was to showcase and share real-life scenarios of ethical expertise and experiences in the workplace in order to generate an intended outcome. In this case, it was about getting specific stakeholders to support and embrace an organisation's ethics standards.
In light of this Michelle Combrinck, founder and CEO of Zinto commented, "The aim was to engage executive and senior management as well as persons responsible for managing ethics in organisations in the private and public sectors. We used a combination of communication and information technology to complement the face-to-face interaction. The engaging personal interaction and "ethical scenario" between the MCs, performers, audience members and keynote speakers demonstrated that industrial theatre is a very effective method of communication in the workplace."
Industrial theatre is presented in an edutainment format (educational and entertaining platform) that communicates messages in a language that the audience will understand.
With engaging and interactive presentations it reinforces positive change towards new policies and processes and ensures that individuals understand, embrace and adopt the new approach.
Zinto used an attention-grabbing skit with an actor seated among the crowd who played the role of antagonist and challenged and questioned the MC's and guest speaker's viewpoints.
A heated argument ensued between the hot-headed "audience member" and the spectators who were shocked at the disturbance that this individual spurred.
As the onlookers grew increasingly concerned, a 'flash mob' broke out into song and dance and the audience realised that the whole scenario has been staged.
Combrinck concluded, "The message was clear as it demonstrated the key values to uphold while adopting and moving towards an ethical organisation and the importance of embracing the change processes."
For more information contact Michelle Combrinck of Zinto on 011 553 1000 or visit www.zinto.co.za