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In brief Branding South Africa

New look for Clorets chewing gum

Clorets have revealed a fresh new look and design on all chewing gum packs, along with a TV commercial about an ambitious young man's search for success.

Kerisha Govender, category brand manager Gum SA, says: "We are very excited to reveal our new look and packaging and we hope that the TVC entertains and educates the viewer! Clorets gum is a simple and effective way to freshen breath, which in turn boosts confidence in your day-to-day activities."

Clorets is the only brand that has been proven to not just mask bad breath, but to eliminate the odour, through a combination of its scientifically-tested active ingredients, Actizol and Chlorophyll.

View the Clorets TVC.

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