Boost gives customers free parking

In an age in which pay-for-parking malls are the norm and free parking is the exception, customers can be deterred from dallying over a refreshing drink. Boost Juice Bars, a healthy fast-food outlet has seen the need and is giving motorists a helping hand with every purchase of original size Boost products. “Most malls, like the ones where our bars are located, have pay-for-parking systems and we don't want this to discourage our customers from popping in to grab a quick smoothie,” says Mike Bray, the company's marketing director. So now, when you buy one of their original size products, you will get a redeemable parking voucher.