Boxer Superstores has launched its World Cup Diski Imbizo to reward its customers through Public Viewing Areas (PVAs) nationwide, in close proximity to the stores. By spending a minimum of R50 in any branch countrywide, the customers can use their till slip to gain access to any one of the 18 Public Viewing Areas (PVA's), half of which are in KwaZulu-Natal. Furthermore, a child under the age of 16 years can gain free access using the same till slip. To launch the campaign the group has appointed Zakiya Communications as its PR representative.
