Ghana is one of Africa’s largest mobile markets, with about 34.57 million subscribers and a penetration rate of 119%. The number of subscribers has increased over the years with many Ghanaians now owning more than one device.
Based on the report, the company has identified the top five trends in the Ghanaian mobile industry:
Moreover, with a social media population of five million people and a penetration rate of 17%, Ghana is clearly on the path to a massive social media revolution. Many more people have access to and are using the internet now as opposed to a year ago.
In 2014, the average price of a smartphone on Jumia was $219. This was very expensive and resulted in limited access to smartphones. That figure over the years has dropped to $65 in 2017, making smartphones more affordable. In Africa, the story hasn’t been different. From an average price of $165 in 2014, we are now looking at an average price of $96 in 2017. This has helped increase smartphone usage and mobile penetration on the continent.
Last year, smartphone adoption in Africa stood at 44% and this figure is expected to rise to 55% by 2020. This is beneficial for manufacturers, retailers, and customers alike.
This connotes an improvement as the gap between male and female online shoppers closes.
Africa has over 70% mobile connections and, in Ghana, different devices are used to order phones. Naturally, the larger population will use their phones and it is not surprising that 70% of all orders came from smartphones in 2017. 27% also placed their orders on desktops, while only 3% used tablets.
This, however, goes a long way to prove that there is still more work to be done to build the trust of customers. This will enable them to do more prepayments. Bank transfers stand at 5% which is also a massive boost for the cashless business advocates. It’s safe, fast and very convenient.