Koleston launches in South Africa, brand ambassador, beauty expert appointed

Hair and beauty expert, Carl Isaacs gets to work on Koleston’s new brand ambassador, Shashi Naidoo.

Best known for her nomination as sexiest woman in the world in 2011, Naidoo epitomises the mysterious power of being a woman. "This made her the first and only choice when it came to selecting a celebrity best placed to represent the luxury and premium quality of the brand," says Jeanne du Plessis, brand communications manager of Wella.

Most sought after for his modern, creative, cutting edge hair and make-up for fashion shows, beauty and fashion editorials, campaigns and television commercials, Isaacs is a well-known name in celebrity circles. As one of the most published and televised hair and make-up artists in South Africa, he has worked in most places around the globe including Dubai, London, India and Miami.

"His unrivalled expertise in hair and how to make it look and feel sensually beautiful, makes him the perfect fit for the luxury of the brand and was the perfect choice to guide women on how to treat their hair, so that they too can connect with their innermost seductive mystery."

Colour of passion

The brand's revolutionary colour technology results in colour that is more intense than anything else is available on-shelf. A first for South Africa, its Reactivator (a conditioning treatment that one applies to one's hair 15 days and 30 days post colouring) gives one longer lasting intense colour.

The Colour Hold conditioning technology, which is also described as the first of its kind, forms a protective barrier between newly coloured hair and water, ensuring that the intensity of the colour does not rinse away. The company's experts have created this technology exclusively for the brand to reduce colour fading by 80% in the first six weeks.