Engen wins Sunday Times Top Brands award

"When you see an Engen forecourt, the chances are that our promise of great customer service, exciting retail partnerships and fuels that offer both performance and economy come to mind," said Joe Mahlo, GM, Engen Sales & Marketing.

"To ensure that we deliver on our promise, we remain focused on ensuring that With us you are Number One, by developing products and offering services that resonate in the hearts of our customers."

Mahlo said that the company will continue to build on its winning strategy by seeking new innovations and tailoring its offerings to specific market segments.

"Customer service remains a key determinant of success in our industry, so while we'll continue to focus on training our forecourt staff to provide fantastic service, we will also continue the roll-out of our signature convenience offerings across our network, including fast food and restaurant partnerships, franchise bakeries, coffee, alternative payment partnerships and a range of other innovations, including our latest Butcher's Best Biltong Bars," he added.

Building an enduring legacy

Tasneem Sulaiman-Bray, Engen's GM, Corporate Affairs, said that Engen's sustained success shows the brand is building an enduring legacy.

"We are constantly looking for new ways to remain relevant and ensure that we retain our market-leading position," she said. "We are honoured by the enduring endorsements from motorists and their excitement for the fantastic innovations that we continue to bring to the market."

Engen has received many accolades over the years, with the most recent being The Coolest Petroleum Brand in the 2015 Sunday Times Generation Next youth survey, also won for the fifth consecutive year.

Sulaiman-Bray attributes this success to Engen's endeavour to make a difference in people's lives.

"Engen is always looking to help people explore new horizons and new experiences. Whether it is through our various sports sponsorships, maths and science education programmes, or the quality products and services we offer on our forecourts."

*Sunday Times Top Brands Awards is commissioned by Avusa Media and conducted by TNS Research Surveys