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Draughting a vision of the future
Brannas Draught, currently being launched in student towns across South Africa, is the vision of five young entrepreneurs, refreshing the iconic brandy and coke mix in the first crafted brandy and cola served as a draught.
MD, Johannes Le Roux says, "The feedback and excitement of customers has been astounding. Our social media pages are exploding with people talking about the product."
The focus is on a new generation of consumers, one that demands newness. Brannas Draught offers a bold, high quality product at a competitive price. The product development consisted of a series of student trials, testing the specially blended 3-year-old brandy and perfecting the cola formula.
The final product is kegged at the Brannas Draught factory in Stellenbosch, from which it is distributed to bars and restaurants nationwide. It is served through a unique dispensing tap, at 3°C, over ice, ensuring a consistently carbonated ice cold drink.
