"From a customer demand perspective, businesses often plan ahead by identifying the peak time for sales and the products that customers spend most of their money on," Seetharam says in a recent press release. For example, he points out, business owners usually analyse historical data to figure out peak and off-peak times for sales, and use the information to determine trading hours for the festive season. Seetharam further notes that startups are using big data to establish the amount of stock needed for busy periods and how much it should be sold for. In essence, businesses have to strike the correct balance between volume and value.
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