Consumers agree that shopping for Black Friday deals is better online.
Spree’s traffic increased 348% versus the daily average for the month and had orders of more than 10 times higher than the month’s daily average.
“The growth of the day has been phenomenal with 142% more orders compared to our Black Friday sale in 2015,” says Vincent Hoogduijn, CEO of Media24 Ecommerce, which includes South Africa’s leading online fashion retailer, Spree.
With a continued focus on mobile in 2016, after the launch of its app and continued improvements to its mobile offering, Spree’s mobile orders were 263% higher than the sale day last year.
“In 2015, the ratio between mobile and desktop purchases on Black Friday was 1:3. This year almost 50% of all transactions took place on a mobile – an indication that South Africans were shopping on the go, and taking advantage of the best deals from wherever they were.”
Whilst shopper chaos and parking lot traffic jams were the order of the day around South Africa, e-commerce players worked hard to ensure there were no crashes. During Spree’s busiest period on the day, when its concurrent sessions were almost four times the amount it usually experiences, the site remained stable. “Along with a stable site, Spree’s entire suite of payment options were available the whole day allowing for easy checkouts for all our excited customers.
“Ensuring our website was resilient enough to withstand the expected increase in visitors and shoppers was of the utmost importance to us. We always want to provide shoppers with the best online shopping experience,” concludes Hoogduijn.
For more information, go to www.spree.co.za.
