Even armed with the facts, South Africans are still struggling to get breakfast on the table, whether due to economic circumstances or time management, and in addition, many are making poor breakfast choices. Dietitians believe this highlights the need for further guidance about breakfast's benefits and how to incorporate it into your everyday life.
The power of breakfast has been the focus of National Breakfast Month, highlighting and celebrating the key benefits of having a healthy meal. Cape Town dietitian Kath Megaw, said, "It's worrying to see that breakfast eating is still not as common a practice in South Africa as it should be.
"The older children get, the less likely they are to eat breakfast, with only about 65% of urban South African teens eating breakfast regularly." Almost one in five South African children are going to school on an empty stomach, according to the South African National Health and Nutrition Examination Survey.
Kellogg is addressing the problem of the absence of breakfast in people's lives globally and in South Africa, where almost one in five South African children go to school hungry. Through its Breakfast for Better Days initiative, working alongside the Department of Basic Education and Food Bank South Africa, Kellogg is dishing up a breakfast of cereal and milk to 25,000 school children every school day in 2015 in four South African provinces.
So why are so many children not eating breakfast? The 2012 study states that of the 19% of children aged 10-14 who are not eating breakfast, the largest percentage (39%) say they are not hungry in the morning, 33.9% have no food in the house, 33% say that the people at their home do not eat breakfast, 19.2% cannot get up early enough to eat breakfast and 15.3% cannot make their own breakfast. According to another study conducted in three Soweto high schools, the majority of girls interviewed reported that they skipped a breakfast meal eaten at home, opting to rather purchase a less healthy food such as vetkoek en route to school instead.
National Breakfast Month aims to highlight the benefits of eating breakfast which have been studied extensively, with some studies showing an immediate effect on cognitive performance and feelings of well-being, as well as extended benefits related to nutrient intakes and weight management. Breakfast consumption has also been linked to reduced risk of cardiovascular disease and type 2 diabetes mellitus.
Dietitians recommend that if the means exist at home to put breakfast on the table regularly, the meal should be eaten preferably as a family. "Families should adopt healthy eating as a unit, supporting each other in an effort to achieve optimal health for the prevention of disease," said KZN-based dietitian Kelly Francis.
"Perhaps there needs to be a shift in the mindset of all health promotion-related parties," added Francis. "South Africans first need to see healthy eating as a responsibility and then learn how to eat healthily. Parents need to accept healthy food provision as part of the responsibilities they have for children. Children cannot be left to their own devices in this area."
"In addition to providing an opportunity to meet our nutritional needs, eating breakfast provides an opportunity to spend more time together as a family," says Francis. "People always complain that life is too busy for breakfast. Sitting down to breakfast is a good time to gather your thoughts and prepare for the day ahead.
Here are a few tips this National Breakfast Month to help make breakfast part of your daily routine: