Country manager Alastair Davies, who is the direct contact for the G-Star partners, will operate the South African office. With his broader experience of the African market for a diversity of brands, he is a great addition to the international G-Star sales team.
"The knowledge gained from my previous roles has put me in the fortunate position to follow my passion whilst managing and driving growth on behalf of the new subsidiary," he says.
Since 1989, the brand has been a denim pioneer that is known for its directional and cutting edge style. Its philosophy has always been 'Just the product' with a focus on denim craftsmanship and innovation. Its designers are constantly pushing the boundaries of denim, which has resulted in several breakthroughs in the world of denim in terms of fabric innovation and denim construction techniques.
The brand originated the concept of 3D denim in 1996, with the introduction of the G-Star Elwood, and dedication to untreated raw denim, which created a revolution within the denim industry. Every season the modern denim brand continues to bring innovation in 3D denim silhouettes and fabrics.
The brand has established itself in 68 countries and currently occupies 36 offices and 113 showrooms around the globe. G-Star has an international appeal with approximately 6500 points of sale worldwide, including over 500 franchise stores.
For more information, go to www.g-star.com/en_nl/
