The new technology allows 'bricks and mortar' businesses to gather a wealth of demographic and behavioural insights in order to be able to engage in real time with consumers by sending targeted, relevant offers or information to drive revenue and loyalty.
The product has drawn considerable interest and uptake by major retailers, shopping centres and theme parks in the UK, Europe and the US. The owners of BestWiFi are hoping South African businesses will also be quick to realise the benefits.
With their simple 'plug and play solution' BestWiFi hotspot in a box, the company also expect to attract small business owners; coffee shops, bed and breakfast, cafes, bars, clubs, guest houses, restaurants and visitor attractions as well as the larger enterprise clients like hotels, resorts, theme parks, shopping malls, airports, casinos and even town and city centre WiFi hotspots.
Nhlanhla Nyide, director at BestWiFi, commented: "The core of the BestWiFi offering is simply information that any retail or hospitality business can use to increase market exposure, customer loyalty and revenue in a way never before possible, while satisfying the consumer demand for free WiFi in our 'always-connected' lives."
