Really, the tracks parallel the state of CRM for its users - or rather, where users are on their CRM journeys. There are many seeking guidance to deploy and integrate CRM, others who are trying to peek over the horizon at what will come next, and a surprisingly large contingent of businesses still struggling to understand the discipline of CRM and the associated technology.
As the knowledge gap grows between those just starting to explore CRM and those looking for the next big thing, it becomes harder and harder to pick out themes from events like this - usually. In the case of this year's show, though, there were three things that leapt out at me as important phenomena that foreshadow the developments we'll see in the 12 months between now and next year's show.
See the 3 trends on E-Commerce Times here.
