However, marketers face some hurdles as the inbound and outbound dialogue between brands and their customers gets increasingly diluted and difficult to control. With so many more relationship channels (online/offline, traditional/emerging) that require personalization, it's increasingly difficult for marketers to manage them. As a result, brands run the risk of diluting their messages and losing customers.
To solve this problem, marketers need a comprehensive, single solution to help automate and streamline their marketing programs and tailor them to individual customer lifecycles.
The right integrated inbound/outbound marketing strategy can help marketers create and manage powerful cross-selling marketing campaigns designed to provide the best customer experience possible.
