"We are intimately connected with design," said Graham Wood, MD, Southern Sun Hotels. "From architecture to décor to food, our hotels reflect an amalgamation of creative ideas and trends. Our association with Dax Martin and LoveWaterLove's swimwear constitutes an extension of this and is iconic of the warmth imbued in our sense of hospitality.
"The world of fashion encompasses opportunities for entrepreneurship, job creation and economic development," said Wood. "And as a brand striving to be a leader in Africa, Southern Sun recognises the need to work in conjunction with other industries, to expose prospects and to stimulate investment so all parties can benefit."