“These are Incredible Connection, Edgars, and Red Square stores in the Mall of Africa,” said Fashion Media's CEO, Sean Reed.
To stand out during the Mall of Africa’s large visitor contingent of 97,000 consumers on opening day, campaigns had to be enticing, inviting and memorable.
“The Edgars store is currently sporting Giorgio Armani’s Sì Eau de Toilette campaign. The fragrance is a tribute to modern femininity, an irresistible combination of grace, strength, and independent spirit,” said Reed.
“For something a little different, we created an actual perfume ‘enchanted garden’ in a separate area of the mall for Edgars and advertiser S Bacher. The garden activation pad provided a definite wow factor and consumers loved the idea.”
Incredible Connection opened their store with a cyber-sale promotion displaying their opening specials on the Sensomatics of the store’s entrance.
For more information, visit www.fashionmedia.co.za.
