Z-CARD® provides marketing cure for pharmaceutical industry

Pharmaceutical industries on the other hand may be perceived as more mundane and branded with terminology such as structure, discipline and procedure. However, despite these perceptions, the exact opposite is true. The creative development of revolutionary medicines such as Penicillin and Antiretroviral drugs, were hugely fundamental in the history of mankind saving countless lives. As such, it follows that this industry should be marketed accordingly utilising creative ways to market this exciting industry and its amazing products.

Z-CARD® South Africa, global specialists in PocketMedia®, has been providing companies with creative marketing solutions for the past 15 years. Present in 68 countries with production hubs in 15 of these, Z-CARD® is the largest supplier of PocketMedia® products in the world, having produced over 1.4 Billion
Z-CARD®s across all industry sectors, making them an ideal choice when marketing to the pharmaceutical industry.

Natura, manufacturers of quality homoeopathic simplex and combination medicines, required an effective medium to communicate the many advantageous qualities homeopathy can offer individuals struggling with a variety of symptoms. Z-CARD® was approached to communicate this message in an effective and creative manner that would lead to the eventual trial of the product. As such, Z-CARD® designed the card so that the different uses of homoeopathic medicines were clearly listed. Distributed in Pretoria and Cape Town in a variety of ways such as knock ‘n drop, tip-ins into magazines and point-of-sale dispensers, Z-CARD® was able to effectively and clearly communicate the advantages of homoeopathy. .

In another campaign Jennie Ling, Smith Kline Beecham's Sales Promotion Manager expressed her satisfaction with the cards. “We were looking to provide unique promotional material that matched the innovative positioning of Solpaflex. We chose the Z-CARD® as it was novel and different. It is certainly getting noticed and read”.

In addition to the above, Z-CARD® has participated in the marketing of a variety of other medicines and pharmaceutical companies. For Rivoril in India,
Z-CARD® created a card for the promotion of a common painkiller. Testers of the pills were placed on top of the card allowing for trial of the product. Inside the card, examples of uses for the pills were clearly indicated through the use of cleverly drawn animations. A 1-million card order was placed by Pfizer Turkey late last year for its anti-smoking medication, Champix. As Turkish law forbids the advertising of medication the actual product name, Champix, could not be mentioned so the cards were designed using an educational and motivational message, creatively encouraging smokers to quit smoking without mentioning the actual product. The cards were distributed in specially designed dispenser boxes at pharmacies, clinics and “quit smoking” centres and help groups.

As a form of PocketMedia®, the Z-CARD® is designed in such a way that a printed and branded sheet, (A4 or bigger) is folded easily into a uniquely attractive, hard backed, pocket-sized shape; ensuring consumers will retain it, place it in their pocket or wallet and continually refer back to it for an extended period of time. Z-CARD®s are not only concise, portable and targeted, but are also ideal for the pharmaceutical sector where creativity and innovation are essential when trying to stand out above the rest.

To find out more about Z-CARD®s visit www.z-card.com or contact Lyn Davis on Tel: 0861 092273 or cell: 082 456 1676