To help you get off the ground, myriad digital marketing opportunities exist. Yet understanding how to use them isn't always easy.
At the recent FlightSiteAgent ITCs workshop - held in Cape Town, Joburg and Durban - digital marketing specialist, Priya Unger shared insights into what digital marketing is, how it works and what online tools are available for ITCs.
In case you missed it, or needed a recap, her top-10 points were:
There are over 1000 ITCs in South Africa. And this number is growing significantly. More and more people are turning to Google and other search engines to find their next big holiday or to compare flight prices. It's important that you stand out from the crowd and stake your claim in the market.
For more about FlightSiteAgent, go to www.flightsiteagent.co.za.