Retail Marketing News South Africa

Battle of the brand ambassadors

In its search for a brand ambassador in South Africa for the Joop! Homme fragrance, the brand has selected two finalists, Lunga Shabalala and Maps Maponyane, who will be battling it out over the next few weeks to gain as much support as they can from the South African public. [video]
Battle of the brand ambassadors

The contest will test their physical and mental strength and incorporate some fun challenges that will reveal these two men's seductive side.

"Lunga and Maps both embody what the fragrance is looking for in its South African ambassador. They carry their accomplishments, at such a young age, with enviable ease. They are easy-going guys that ooze the confidence and appeal that characterises men who wear the fragrance all over the world. We couldn't have hoped for better contestants to present to the South African public," says marketing director, Charlotte Le Carpentier.

Admired for his style, good looks and sex appeal, Maponyane somehow manages to stay humble. This versatile model/presenter has recently launched his own clothing range and added "fashion designer" to his impressive résumé. His sense of style has landed him on GQ's Best Dressed list and his hot body guaranteed him the title of Cosmopolitan's Sexiest Man. South Africa's latest "it boy."

"It's hard to not take a step back and pause when an opportunity to represent an international brand of such stature comes your way. I am up against a great competitor but will Lunga win this? That's up to the South African public to decide but I want this," he says.

It is easy to see why Shabalala is considered to be one of the sexiest men in South Africa. Underwear model, TV presenter and radio personality; he exudes sex appeal with his intelligence, good looks and playful charm. As the former local face for Calvin Klein underwear and presenter of the popular SABC 1 show Selimathunzi, he has achieved celebrity status.

"I've got this! Competition is always good and I have learnt to always have respect for my fellow competitors. I have also learnt to be in it to win it! The South African public will decide who the brand ambassador will be."

The public can vote for their favourite candidate; SMS either "Lunga" or "Maps" to the number 45205, on Facebook, at www.facebook.com/JoopHommeZA and follow on Twitter, @JoopHommeZA

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