Supported by a dedicated team, Shakira will be involved the development of the product line from inception to completion. The Puig Group, a major player in the beauty and fashion world, will also act as the sole global distributor of the products and create strategic alliances for the project.
"I am very excited to be able to express myself through another creative medium," said Shakira. "My feeling is that personal care and beauty should be effortless and accessible for everyone."
The Colombian artist and entrepreneur has received lavish acknowledgment for her work with over 111 awards, including nine Grammys and numerous Billboard and MTV awards. Shakira is also the creator of the Barefoot Foundation, dedicated to the improvement of educational and social conditions for families and children in her home country. She also was a founder of ALAS with Nobel Prize winning author Gabriel Garcia Marquez, as well as numerous recording artists and businessmen from Latin America, with the aim of improving early childhood development throughout Latin America.
Puig Beauty & Fashion Group is a multinational fragrance, cosmetic and fashion company with a presence in more than 150 countries. Its fragrance brands include Carolina Herrera, Paco Rabanne, Nina Ricci and Antonio Banderas.
The name of the new venture will be announced shortly.
