Comments by Gerry Human (Chairperson) for January 2004 judging:
As you may know by now, Creative Circle awards are now judged on a Thursday afternoon, hosted by a different agency each month and followed by drinks and the announcement of results. If judged only by the amount of people who attended last night, the first of the creative circle awards was a ripper.
We also test ran a new mathematically designed scoring system - implemented to eradicate uneven scoring. It's possible that it worked too well however, since scores were very, very close. This resulted in the panel mostly awarding work after vigorous debate.
Also new is the allocation of points to these awards. Winners now each receive 20 creative circle points.
Lovely.
Gerry
Herewith the results of the judging of the January 2004 entries. Congratulations to all concerned:
1. Exclusive Books/Summer Sale "Peter Rabbit/Pride & Prejudice/Room with a View"–
O&M (Jhb)
2. Drive Alive "Emergency Room" – TBWA Hunt Lascaris (Jhb)
3. NRSI "Flare" - O&M (Cape)
1. Multichoice/M Net "Face Lift" - O&M (Jhb)
2. Tiger Brands/Purity Baby Food "Gift/Basinette/Card" –TBWA Hunt Lascaris (Jhb)
3. CT Holocaust Centre "Swastika" – Berry Bush BBDO
1. Map Studio "You are Here" – O&M (Jhb)
2. Arrive Alive "If you can't read this" – The Jupiter Drawing Room (South Africa)/The Dukes of Urbino.Com
3. Harley Davidson "Pen" – O&M (Jhb)
1. Tastic Rice "Beggar" – TBWA Hunt Lascaris (Jhb)
2. Retina/Ride for Sight "Dynamo" – Grey Worldwide
3. City Lodge "Soggy Pants" – TBWA Hunt Lascaris (Jhb)
1. True Love "Wax" – FCB JHB
2. Exclusive Books/Summer Sale "Poetry/Pride & Prejudice/Romeo"–O&M (Jhb)
3. Osram "Whako" – Saatchi & Saatchi (Cape)
You can view the ads online at www.voicebank.co.za.
