Kevin Swanepoel, CEO, The One Club for Creativity. Image credit: The One Club website.

The addition is a reflection of the unique demands of the health, wellness and pharmaceutical sectors. Vertical markets within the discipline include Over-the-Counter, Dietary Supplements/Nutraceuticals, OTC Products and Equipment, Prescription/Pharmaceuticals, Health Services, Awareness/Advocacy/Education/Fundraising and Business-to-Business.

Entries will be judged by a dedicated jury to recognise the best work in the discipline from around the world. The jury, to be announced shortly, consists of esteemed creative professionals who specialise in this unique field where work often needs to pass both creative and regulatory muster. Winners will be announced and awarded at The One Show awards in May 2018.

Fast-growing segments

“We work very closely with the creative leaders on our board of directors to constantly refine The One Show structure and processes,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Health, wellness and pharma continue to be fast-growing segments with their own unique regulatory challenges, and the work deserves to be judged by a separate dedicated jury of advertising experts who specialise in those areas.”

Entries to The One Show can be submitted here. The One Show judging takes place in March 2018, with finalists announced in April in lead up the The One Show awards ceremonies on 9 and 11 May 2018 during Creative Week in New York.