Traffic awarded Hermanus Whale Festival and Boston Campus accounts

Traffic to handle Public Relations Campaign for Hermanus Whale Festival

Traffic, the Cape Town-based integrated marketing company specialising in strategy, advertising, pr, event management, web site design & internet marketing will, for the second consecutive year, be handling the 2002 PR account for the Hermanus Whale Festival taking place in September this year.

Traffic will be involved with sponsorship management for the Hermanus Whale Festival, the biggest social-environmental festival in South Africa, as well as media liaison, PR and web site development. Last year Traffic successfully managed to negotiate publicity to the value of R4 million, and will endeavour to exceed that notch for this year's festival!

Traffic wins marketing account for Boston Campus

Traffic, the Cape Town integrated marketing company specialising in strategic direction and implementation for medium sized businesses, has been awarded all marketing activities for the Boston Campus Group Western Cape Division for the year 2002/2003 to include Boston City Campus, Boston Business College and Computer Training Specialists.

Traffic will be building a comprehensive 12 month strategy for Boston Campus Group (WC Div) subsequently implementing its planning across multi channels, in media buying, the creation of advertising materials, promotions, web design, internet marketing, and events.