Marketing & Media Trends

Snickers’ “#SnickersFixTheWorld” commercial won the 2020 Super Clio award for the best commercial on Super Bowl LIV. The commercial was created by BBDO New York/AMV BBDO, and beat JEEP, Google and Amazon to this year’s top prize. It centres around a 'messed up, out of sorts world,' with a huge Snickers bar being the ultimate solution. The Super Clio awards are held annually to recognise innovation and creativity in advertising with a panel of leading industry experts and creatives selecting the winner. Watch the ad below:...

The brands that will stand out in 2015 will be those that leave the 'herd' behind. This is the view of Di Charton, managing director of the Red & Yellow School, who adds that the shape of advertising will continue to change....

Brand storytelling, purpose-driven brand building and increasing choice are some of the mega-trends for 2015 identified by FCB Cape Town's strategy team in this exclusive presentation published on Bizcommunity.com first....

We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies....

Brands that stand out will create commercial success by attracting more users, more often. Brands that make it easy for consumers to recognise them (and love them) will win....