Nokwethaba Mchunu was always drawn to the power of fashion. She watched as dazzling outfits imbued women with unfettered confidence. But when Mchunu scoured retail stores for a garment that would give her the same feeling, she couldn’t find one. “Wearing the usual plus-size clothing felt disempowering,” she says. Unwilling to hide herself, Mchunu unfolded a bundle of rich material and began stitching something that celebrated every part of her being. “If we want to feel good, we make the clothes to make that happen,” Mchunu says.
Studying fashion design, Mchunu found strength in the outfits she created. They became an integral part of her identity, making a statement wherever she went.
Read Mchunu's full story...
In this 45-second advert Thami Konza, the Shoprite store manager of Khayelitsha, is shown overcoming his fear to be on the forefront as an essential worker during the lockdown. Konza’s unparalleled commitment to his job is the reason why he was selected to appear in the commercial.
Every morning he gives his colleagues a five-minute motivational talk and reminds them of the government as well as the company regulations in place during the national lockdown....
Two young minds can now focus on their studies thanks to all-inclusive bursaries from TFG.
Lwando Maciti from The University of the Western Cape (UWC) has received the TFG Elliot Osrin bursary while Kgalalelo Phelane has received the ‘Your Fashion Future’ bursary and can now attend high-profile fashion school FEDISA.
The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections.
The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.
Leo Burnett South Africa looked at the younger generation – and all they do – when coming up for a concept for the new Kellogg’s ad. Leo Burnett South Africa creative director Donovan Bryan says: “We asked ourselves, who among us is doing the most? Our answer was, our kids.”
Kellogg’s recently added essential vitamins and minerals to its cereal. “The kids of today are doing more than anyone else. There’s this general mentality of being more goal-orientated than previous generations. We wanted to showcase how the nutrients and energy provided early in the morning, translates into momentum for the rest of the day. Kids who do more, need more. Kids who do great things need a great breakfast,” concludes Bryan....
Food Lover’s Market has launched an online campaign that asks the question: “What does heritage taste like to you”.
The campaign considers the nostalgia of eating food that reminds us of home and heritage. The campaign will run on the Food Lover’s Market digital platforms and in conjunction with the Food Lover’s Market brand partners.
Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room.
Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.
