Advertising Video South Africa

Brand and communication agency Joe Public United recently helped Johannesburg Pride rebrand as the Pride of Africa, in an effort to make it more inclusive and relevant to the entire African LGBTQ+ME community. Johannesburg Pride is the longest-running LGBTQ+ME pride event in Africa. At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries.

HelloFCB+’s new campaign for the Cancer Association of South Africa (Cansa) encourages men to get a prostate blood test at one of Cansa’s Care Centres. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre, launched during men’s health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded. Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest Cansa Care Centre....

Serviceplan Campaign’s new Christmas ad for Penny is all about returning to the innocence of childhood. The film was shot by director Stuart McIntyre to the soundtrack of Alphaville’s “Forever Young”. The film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. Motivated by a desire to find reassurance in the current climate of political, economic and environmental uncertainty in Germany and globally, Penny and Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society. Penny’s first international campaign launched in Germany on 8 November 2019 and will air in Austria, Czech Republic, Italy, Romania and Hungary....

Luc Belaire’s first global advertising campaign, The New Tradition, features five 12-second films. The five films use CGI software and rendering tools, showing off the details of Belaire's bottles. The videos are the work of Belaire's marketing team and creative studio Found. The digital campaign will be actioned across Belaire’s digital properties and will involve its fans throughout its social media pages.

Land Rover presents Backyard Adventures. Directed and produced by Linda Notelovitz.

Chicken Licken’s latest ad campaign – created by brand and communications agency Joe Public – travels back in time. The ad stars Sherldon Marema as guy-next-door Thato, who becomes an unsuspecting interdimensional hero, Thato the ‘Time Traveller’, armed only with his chilled-out attitude and Rock My Soul meal.

The long-format film takes you on a thrilling trip, from being in the thick of a battle between Roman gladiators to a far-off future where a rampaging chimpanzee cyborg is stopped in its hydraulic tracks by Thato, our unexpected ambassador for peace. He even pops in to support South Africa’s female president in 2047....

With the help of TBWA\Chiat\Day New York, online brand management technology company Yext has created a brand campaign, which aims to highlight the misinformation spread by 'The Man Without The Answers'. Yext is building the future of search with a platform that puts businesses in control of their own information online, delivering perfect answers straight from the source. By integrating with the world’s leading search platforms (Google, GoogleMaps, TripAdvisor, Facebook, Yelp, etc.) to keep business information and data up to date everywhere it counts....

Leo Burnett South Africa looked at the younger generation – and all they do – when coming up for a concept for the new Kellogg’s ad. Leo Burnett South Africa creative director Donovan Bryan says: “We asked ourselves, who among us is doing the most? Our answer was, our kids.” Kellogg’s recently added essential vitamins and minerals to its cereal. “The kids of today are doing more than anyone else. There’s this general mentality of being more goal-orientated than previous generations. We wanted to showcase how the nutrients and energy provided early in the morning, translates into momentum for the rest of the day. Kids who do more, need more. Kids who do great things need a great breakfast,” concludes Bryan....

Land Rover presents Backyard Adventures. Directed and produced by Linda Notelovitz.

TBWA\Helsinki has highlighted the importance of feedback and data in the cooperation between agencies and clients in its new campaign for the Agency of the Year survey. The agency demonstrated this by designing the survey blindfolded – showing the challenges of operating without knowing what you’re doing. The Agency of the Year survey measures client satisfaction between marketing, advertising and communications agencies in Finland. As last year’s winners, TBWA\Helsinki got to design this year’s campaign for the survey....

South African-born actress Lesley-Ann Brandt – best known for playing an Afrikaans-speaking demon on Lucifer – stars in Santam’s new ‘Say I’ ad campaign in her first time doing television work in South Africa. The ad campaign was conceptualised by the King James Group. The campaign creative uses the traditional English affirmation expression – “Say Aye” or “Say I” – meaning “Yes” to confirm certain questions posed and in essence saying ‘yes’ to what the Santam brand stands for....

Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose. Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina....