Another SA first for 34 - 34°

34 have joined forces with the IPM, the UK trade body that looks to protect, promote and deliver effective and legally compliant promotional marketing campaigns across all channels. The delivery of these communications can be through broadcast TV and radio, print, direct marketing, ambient media, online, mobile, interactive marketing, experiential and in-store, as well as through more traditional sales promotion channels such as on-pack.

For nearly thirty years the institute has been helping the UK communications industry to train itself, providing courses and qualifications constructed and delivered by industry experts. And now 34 are adding South Africa to the list by ensuring all client service personnel undertake the IPM diploma.

The world renowned IPM diploma is an 18 week programme across nine modules. The top performing students will be invited to a ceremony at The House Of Commons to pick up their awards in October.

Chris Bestley, The IPM director of education states "we're delighted to welcome 34 employees to the class of 2013. It's testament to 34's vision of the SA advertising community that they know they need to keep raising the bar for all client service personnel."

Andy Sutcliffe, 34's CEO adds "it's about hiring the best people. It's then about training and mentoring them. The Diploma is one of the ways we do so in addition to our High Performance Club and our very own 34Degree programme. We believe that our most forward thinking clients like SAB, Coke and Kimberly Clark to name a few will always want to work with the best trained talent."