Latest newsBusinesses and brands striving to unlock profitable transactions are looking to below-the-line for an accountable, immediate, and cost-effective marketing vehicle that delivers. 26 Nov 2019 Read more People have strong connections to the brands they love and use. These brands influence their lifestyle, their emotions, and how they are perceived by others. So, if brand messaging can have such a profound effect on peoples' lives, then it has the power to shape the very character of the consumer - when done right. 19 Jul 2019 Read more With the undeniable influx of low and no-alcohol beverages, one has to ask - who is the consumer, who is buying it and how are we advertising to them? 22 May 2019 Read more Here in Nairobi, we might not have Super Bowl budgets, but we do have bravery. However, when it comes to communicating change, where exactly does that bravery go? Sure, redesigning a pack creates some excitement in our local market. But if that's all you do... you're missing a trick. 2 May 2019 Read more Billions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands? We used our people-led, proprietary research tool, 34° Families, to find out what changes come about when the lights go out. 18 Apr 2019 Read more We don't mean to be alarmist, but it's a war out there. Brands are falling weekly. Profits are up in smoke. Businesses are closing their doors. It's safe to say that the future is worryingly uncertain and we can't placate ourselves by just blaming the economy. 27 Feb 2019 Read more Quench, the latest alcohol delivery app, has appointed 34° as their TTL agency. The partnership is allowing 34°s broad expertise to be fully utilised as the agency develops the communication strategy and a full TTL campaign supporting the regional and national launch. 27 Jun 2018 Read more Mental illness and depression is sadly something that still carries a lot of stigma and in South Africa this is especially true with many cultural taboos being prevalent. 13 Jun 2018 Read more After two years handling the BTL account for Klipdrift, TTL agency 34° has now created the brand's latest TV commercial. The ad forms part of a bigger campaign that celebrates the Gold Between Friends, ensuring the brand can play a believable role when it comes to the genuine interaction between friends. 31 May 2018 Read more The thing about being the new kid on the block is that there's a great amount of pressure to show up and show out. The brands that leave a lasting first impression are those that strike a perfect balance between not trying too hard to fit in and doing enough to get noticed by the right people. 11 Apr 2018 Read more At 34° we feel exceptionally prepared for the year ahead. Our creative offering has grown thanks to a host of new senior hires that answer the channel-neutral, solutions-based needs of our growing client portfolio. 22 Feb 2018 Read more Beer used to be simple. Cold, fizzy and served in a glass filled all the way to the 500ml line. Beer used to be for everyone. Not anymore. Craft beer has made beer exclusive, and its made beer expensive. Chances are if you order a craft beer, you'll be getting less than you expect for much, much more than you want to pay. And for us, that defeats the purpose and spirit of beer. 15 Feb 2018 Read more We like to celebrate our good news by blowing our over-the-top vuvuzela any chance we get. 23 Nov 2017 Read more As we battled through the depressed economy of 2017, it's certain that this has not been an easy year. And the advertising sector brings with it more uncertainty as agencies and brands navigate their way through a dramatic redefinition of advertising to an increasingly enabled consumer. 23 Nov 2017 Read more After the roaring success of Savanna Loco, the tequila-flavoured Savanna variant, the Savanna marketing team recognised a gap in the market: millennials want something unique that taps into the recent "craft" trend that has taken the world by storm. With this insight, the task was set to launch another special release that would further cement Savanna as an unapologetic and innovative brand. 1 Nov 2017 Read more 34° is launching a specialist division, 34i, dedicated not only to the discovery, development and implementation of innovative creative technology solutions in the retail environment, but to how they are woven into broader brand strategy. 31 Oct 2017 Read more The age-old practice of storytelling falls front and centre of the African experience: it's how information is disseminated, skills are exchanged, and histories are kept alive. That's why when it comes to getting to know someone, the wealth of insight (usually hidden under time constraints, budget cuts, border gates, and red tape) is richest when you place yourself in environments where the act of storytelling unfolds. 6 Oct 2017 Read more As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning into a physical acknowledgement of friendship. 18 Aug 2017 Read more Savanna has announced the appointment of 34° as its new strategic BTL and engagement partner. Savanna is now available in over 50 countries around the globe with an expansion plan in several key markets in Europe, Africa, Asia and the Americas. 2 May 2017 Read more Betway, one of the world's largest online and mobile betting platforms, launched in Kenya in late 2015. But in a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to stand out from the clutter and ultimately differentiate itself as a brand that the Kenyan market could resonate with. 19 Oct 2016 Read more
More news...Contact 34°| CAPE TOWN Suite 14, First Floor,
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JOHANNESBURG 24 Central Towers,
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Nairobi t +254 20 421 4134
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