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34° is an advertising agency that believes in creating bold, curious and effective work.
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When advertising inspires 8th StreetPeople have strong connections to the brands they love and use. These brands influence their lifestyle, their emotions, and how they are perceived by others. So, if brand messaging can have such a profound effect on peoples' lives, then it has the power to shape the very character of the consumer - when done right. 19 Jul 2019 Read more

So who's drinking the dash?With the undeniable influx of low and no-alcohol beverages, one has to ask - who is the consumer, who is buying it and how are we advertising to them? 22 May 2019 Read more

Say the same thing, betterHere in Nairobi, we might not have Super Bowl budgets, but we do have bravery. However, when it comes to communicating change, where exactly does that bravery go? Sure, redesigning a pack creates some excitement in our local market. But if that's all you do... you're missing a trick. 2 May 2019 Read more

How blackouts impact the shopper behaviour of everyday South AfricansBillions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands? We used our people-led, proprietary research tool, 34° Families, to find out what changes come about when the lights go out. 18 Apr 2019 Read more

Find your edge or prepare for the fallWe don't mean to be alarmist, but it's a war out there. Brands are falling weekly. Profits are up in smoke. Businesses are closing their doors. It's safe to say that the future is worryingly uncertain and we can't placate ourselves by just blaming the economy. 27 Feb 2019 Read more

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Contact 34°


Suite 14, First Floor,
Longkloof Studios,
Darters Road,
Gardens, Cape Town

t 021 480 3400
f 021 480 3434
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24 Central Towers,
Gwen Lane,

t 011 089 3400
f 011 089 3405
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6th Floor,
West End Towers Waiyaki Way,
P.O.Box 1896-00606 Sarit,

t +254 20 421 4134
e |