The 2014 Pendoring winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand last night.
With three silver and one gold Pendoring out of 10 finalists, Joe Public maintained its status as the Pendoring leader over the past few years. A close second with four silver Pendorings from no less than seven finalists is Ninety9Cents Communications.
All the Pendoring winners pose for one last picture after a highly successful Pendoring Advertising Awards gala evening. The Awards were held on 24 October at Vodacom World in Midrand.
Selfie-time for the team at FCB Johannesburg after their gold Pendoring in the Truly South African: General category for their campaign ''Rainbow for a Rainbow Nation'' for Coca-Cola Southern Africa.
Judy Kriel a student of the North-West University won the overall student prize for her work MK-sosiaal. The award was handed over by Adriaan Basson, Editor of Beeld, on behalf of Media24, a Platinum Sponsor.
Cameron Watson (left) and Michael Wilson of King James Cape Town receive the coveted Umpetha Award for the best Truly South African work for their advertisement “The Reader” for Bell’s Whisky. The award was handed over by Franette Klerck, the General Manager of the Pendoring Advertising Awards.
South African rocker Karen Zoid (pictured) entertained the crowd at the Pendoring Advertising Awards, that was held at Vodacom World in Midrand on 24 October. Zoid was joined by Jay du Plessis, Nandi Mngoma and the Horizon Duo for the evening’s entertainment.
Coming in just behind the two front-runners was OPENCO - The Open Collaboration with one gold and two silver Pendorings. Ogilvy & Mather Johannesburg walked away with one silver and one gold Pendoring and FCB 1886 won two silver Pendorings. Blink Stefanus clinched a gold trophy for his innovative "Blink Projek" entry in the live events, activations and direct communications category.
In total, 25 silver and eight gold Pendoring trophies were awarded on Friday evening, but unfortunately the judges felt that none of the entries made the cut for the Prestige Award. With this in mind, the Pendoring board has decided to hold the R50,000 normally awarded to the Prestige winner over to 2015 and to add an extra competition to the 2015 Awards. This means that the 2015 Pendoring Advertising Awards will not only have bigger prize money than ever before, but that they would also offer more opportunities for creative agencies and companies to be winners. More information on the 2015 Pendoring Advertising Awards will be made available in due course.
King James Cape Town, with its truly South African television advertisement titled 'The Reader' for Bell's Whisky, won a gold Pendoring in the Truly South African - Television category and a silver in the Truly South African - Craft category for cinematography. At the end of the evening King James Cape Town was also crowned the overall winner in the Truly South African category with the Umpetha award, which earned the agency R20,000 in prize money.
FCB Johannesburg won a silver and a gold Pendoring, followed by Black River FC with one gold Pendoring. M&C Saatchi Abel Cape Town bagged two silver Pendorings and Native VML, TBWA\Hunt\Lascaris Johannesburg, DDB South Africa and The Jupiter Drawing Room Johannesburg each took home one silver Pendoring to put in their display cabinets.
In the Student category, North-West University (NWU) stood out among the crowd of tertiary institutions. NWU had five finalists, and its students took home two silver and one gold Pendoring. Judy Kriel of NWU was chosen as the overall winner in the Student category with her work for MK entitled "MK-Sosiaal", which the judges described as conceptually strong and well executed. As the overall winner, she takes home R10,000 in prize money and receives an internship at TWBA\Hunt\Lascaris Johannesburg for 2015.
Student entries from the University of Johannesburg and Vega School of Brand Leadership in Cape Town each received one silver Pendoring.
The Pendoring Advertising Awards would like to thank the following sponsors:
