The official rankings of the 2019 Pendoring Awards, held at the UJ Arts Centre last week, have been released. The rankings provide an overview of the performance of agencies and schools based on advertising and brand communications content submitted to this year's awards. 27 Nov 2019 Read more It was a night filled with cultural celebration, thrilling entertainment and big wins at the UJ Arts Centre as the best creatives in Johannesburg gathered to celebrate creativity in our indigenous languages at the 24th Pendoring Indigenous Advertising Awards, which took place on 31 October 2019. 4 Nov 2019 Read more Celebrate the best indigenous language creative work with the 2019 Pendoring Awards. Exceptional work created in South Africa's 10 indigenous national languages will be awarded Gold or Silver Pendorings, with the highlight of the evening being the Prestigious Umpetha Award. Winners will be announced at this year's prestigious gala scheduled to take place on 31 October 2019 at the University of Johannesburg's Art Centre. Ticket sales for the awards ceremony have officially opened and are available for purchase on https://tickets.tixsa.co.za/event/pendoring-advertising-awards2019. 28 Oct 2019 Read more Soos die afgelope 21 jaar, beloof die Pendoring Reklametoekennings se bekroningsaand - op Vrydag, 27 Oktober 2017 - om vanjaar weer 'n reklame-opskop sonder weerga te wees. Nie net gaan die beste bemarkingskommunikasie in Suid-Afrika se inheemse tale bekroon en gevier word nie; vermaak deur van die land se voorste kunstenaars en groepe soos die komediant Pietman die Skot, SA's Got Talent-wenner DJ Arch Jnr, die kletsrym- /hiphop-groep Bittereinder en die SAMA-benoemde kletsrymer Zubz, kitaar-en-viool-duo DECA en The Voice-ster Sofaya, beloof ook om vir 'n onvergeetlike aand te sorg. 11 Oct 2017 Read more For the past 21 years, the glittering gala event of the Pendoring Advertising Awards has been a firm favourite on the advertising calendar. This year's awards ceremony on 27 October 2017 at Vodacom World, Midrand, promises to be yet another unparalleled advertising extravaganza. 11 Oct 2017 Read more By providing a wide range of prime, local-content programmes in six South African languages, TV channel Mzansi Magic (161) has earned itself the sought-after position of ‘most viewed' on the DStv bouquet in a relatively short span of seven years. 28 Sep 2017 Read more In line with its commitment to promote and reward excellence in the advertising industry and encourage and develop young talent - South Africa's future creative/industry leaders - the Pendoring Advertising Awards have appointed Sum of 21 Academy, skills development school of Etiket Brand Design, to produce the audiovisual (AV) presentation for its prestigious gala event on 27 October 2017. 31 Aug 2017 Read more South Africa's only proudly Afrikaans insurance brand, Virseker, underlined its passion for the language with the announcement of its co-sponsorship of the 2017 Pendoring Advertising Awards. It is Virseker's debut as a Pendoring sponsor. 11 Aug 2017 Read more 2016 Pendoring Umpetha-winner embarks on a new advertising adventure in the USA 25 Jul 2017 Read more Entries for the 2017 Pendoring Advertising Awards, which promotes and rewards excellence in indigenous language advertising, will once again be judged by the cream of South Africa's creative crop. 21 Jul 2017 Read more Inskrywings vir die 2017 Pendoring Reklametoekennings vir die bevordering en bekroning van voortreflike inheemsetaal-reklame, gaan weer eens deur die room van Suid-Afrika se skeppendes beoordeel word. 21 Jul 2017 Read more “From riveting short films to Spiderman karaoke at SXSW” 24 May 2017 Read more “Afrikaans and indigenous advertising are increasingly under pressure owing to globalisation. It can only survive if it sets creative standards that other people would want to emulate and if it can reach different target markets so effectively that the results simply cannot be ignored. If all role-players who deem this important, joined forces and focused on working towards this end, we could assist in ensuring the future of our indigenous advertising industry.” 23 May 2017 Read more A captivating, topical and highly effective campaign by King James Group for the Sanlam Music Festival (Sanlam Musiekfees) garnered Pendoring's highest honour - the Prestige Award - at the 20th Pendoring Advertising Award ceremony. 2 Nov 2015 Read more Nie minder nie as 84 finaliste ding mee om 'n gesogte Pendoring-trofee. Die wenners word op 30 Oktober by die twintigste Pendoring-bekroningsaand by Vodacom World in Midrand aangekondig. 23 Sep 2015 Read more No less than 84 finalists will be competing for the honour of winning a sought-after Pendoring trophy at Pendoring's 20th Awards ceremony, which will be held at Vodacom World in Midrand on 30 October. 23 Sep 2015 Read more It's time again for the party of the year - the glittering event of the Pendoring Advertising Awards at Vodacom World in Midrand on Friday, 30 October. And with Pendoring celebrating its 20th anniversary this year, the gala event promises to be the mother of all parties! 9 Sep 2015 Read more Dis weer tyd vir die jol van die jaar - Pendoring-reklametoekennings se glansryke bekroningsaand op Vrydag 30 Oktober by Vodacom World in Midrand. En met Pendoring wat vanjaar sy 20ste verjaardag vier, kan dit nie anders as om die moeder van alle jolle te wees nie! 9 Sep 2015 Read more In a fast-changing world that makes constant demands on audiences, it's important to give loyal Afrikaans audiences great content in their mother tongue. Media24 is the custodian of the strongest and most established Afrikaans media brands and has 100 years' experience in providing excellent content to the Afrikaans market. "We know who our audience is, and its members are loyal to brands that have served them well for the longest time," says Esmaré Weideman, CEO of Media24. 26 Aug 2015 Read more In 'n vinnig veranderende wêreld wat konstant eise aan gehore stel, is dit belangrik om lojale Afrikaanse gehore van uitnemende inhoud in hul moedertaal te voorsien. Media24 is die bewaarder van die sterkste, mees gevestigde Afrikaanse mediahandelsmerke en het 100 jaar se ondervinding in die voorsiening van uitnemende inhoud aan die Afrikaanse mark. "Ons weet wie ons gehoor is en hulle is lojaal aan handelsmerke wat hulle die langste van goeie waarde voorsien," sê Esmaré Weideman, uitvoerende hoof van Media24. 26 Aug 2015 Read more If there is one company that understands the value of speaking to its customers in their mother tongue, it's Toyota. Do you still remember the radio campaign Taai Oumas, taai tieners en taai meisies, which won Pendoring's Prestige Award in 2013? What about Toyota's vernacular radio campaign for Automark, which won a Gold Pendoring in the same year? Those are just two of many vernacular advertising campaigns. Using humour and the South African culture in its ads also helps to endear its products in the hearts of South Africans. 7 Aug 2015 Read more As daar een maatskappy is wat die waarde van moedertaal-reklame verstaan, is dit Toyota. Wie sal die Afrikaanse radioveldtog Taai Oumas, taai tieners en taai meisies vergeet wat in 2013 die Pendoring Prestige-prys gewen het? En wat van die Automark-radioveldtog in Zoeloe wat in dieselfde jaar 'n goue Pendoring gewen het? En dan weet Toyota net hoe om daarmee saam humor en die Suid-Afrikaanse kultuur in sy ryke verskeidenheid in te span om kliënte se harte warm te maak. 7 Aug 2015 Read more When people relax in front of their TVs, they feel most at home when the programmes they are watching are in their home language, depicting their culture. And that is why kykNET is once again sponsoring the Pendoring Advertising Awards as Platinum sponsor. It is all about Afrikaans. 23 Jul 2015 Read more As mense hul sit kry voor die televisie om te ontspan wil hulle in hul eie taal vermaak word, want dan voel hulle werklik tuis. En dís hoekom kykNET wéér sy gewig agter die Pendoring-reklametoekennings ingooi as Platinumborg. Dit gaan alles oor Afrikaans. 23 Jul 2015 Read more The judges for this year's Pendoring Advertising Awards have been appointed and represent some of the top creatives in the country, as well as some of the best and most awarded agencies in South Africa. 2 Jul 2015 Read more Die beoordelaars van vanjaar se Pendoring-reklametoekennings is pas bekend gemaak en dit sluit soos altyd 'n uitgelese span kundiges in van die voorste en mees bekroonde agentskappe in Suid-Afrika. 2 Jul 2015 Read more Afrikaans is Huisgenoot readers' mother tongue and because Pendoring Advertising Awards' aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a platinum sponsor. 19 May 2015 Read more Afrikaans is Huisgenootlesers se hartstaal en omdat Pendoring Reklametoekennings se doel die bevordering van goeie Afrikaanse reklame is, het Huisgenoot besluit om vanjaar Pendoring as ? Platinum-borg te steun. 19 May 2015 Read more Entries for the 2015 Pendoring Advertising Awards has opened and Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure. 8 May 2015 Read more Inskrywings vir vanjaar se Pendoring-reklametoekennings is nou oop en Pendoring doen 'n beroep op alle reklame-agentskappe en bemarkers om 'n advertensie in Afrikaans of een van die ander inheemse tale te skep wat Suid-Afrikaners se hartsnare sal roer en deel sal word van ons kultuurskat. 8 May 2015 Read more Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor. 13 Apr 2015 Read more Judy Kriel wanted to capture the true essence of being cool with her entry for this year's Pendoring Advertising Awards and in the process she bagged the coolest prize of all - Overall Student Winner at the 2014 Pendoring Advertising Awards. 24 Nov 2014 Read more Judy Kriel het met haar Pendoring-inskrywing vir tieners gewys wat cool werklik is en in die proses het sy die coolste prys van almal losgeslaan - die toekenning as Algehele Studentewenner van vanjaar se 2014 Pendoring-Reklametoekennings. 24 Nov 2014 Read more The 2014 Pendoring winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand last night. 25 Oct 2014 Read more Adverteerders én agentskappe moet steun op hulle plaaslike kennis om seker te maak hul kry 'n voldoende obrengs op hul bemarkingsbesteding, sê Media24. 28 Aug 2014 Read more Advertisers and agencies alike should dig into their stores of local knowledge to ensure that they gain the best return on their marketing investment, says Media24. 28 Aug 2014 Read more With entries for the Pendoring Awards 2014 closing in less than a month, on 21 July, the judging panel for the awards has been finalised and comprises, as always, the cream of the crop from South Africa's creative industry. 4 Jul 2014 Read more Met die sluitingsdatum vir inskrywings vir die 2014 Pendoring-Reklametoekennings oor minder as 'n maand, 21 Julie om presies te wees, is die samestelling van die beoordelaarspaneel gefinaliseer en sluit dit, soos altyd, 'n uitgelese span kundiges in. 4 Jul 2014 Read more 'n Televisie-, gedrukte of radio-advertensie is méér as net 'n mooi prentjie. Dit moet met die teikenmark praat, en deur met 'n gemeenskap in sy huistaal te kommunikeer, is een van die beste maniere om dit te doen. 30 Jun 2014 Read more A television commercial, print or radio advertisement is more than just a pretty picture. It should speak to its target market, and addressing a community in its home language is one of the most fundamental ways of doing this. 30 Jun 2014 Read more The Pendoring Awards, now in its nineteenth year, is counting down the 26 days left before entries close for the 2014 awards. 26 Jun 2014 Read more Die Pendoring Reklametoekenings, wat vanjaar sy negentiende jaar vier, herinner alle voornemende deelnemers dat daar slegs 26 dae oor is voor inskrywings sluit vir vanjaar se kompetisie. 26 Jun 2014 Read more Over the past 19 years, the Pendoring Awards have been home to many South African icons. Characters who have crept into our hearts and who have in many ways become part and parcel of our lives. Castrol's Boet and Swaer, Klipdrift's friendly Frikkie, Vodacom's YeboGogo-trio, Jan and Elton the rugby supporters and Toyota's Buddy all come to mind. And none of them are forgotten; often it requires just a picture or saying to refresh those memories. 14 May 2014 Read more Die afgelope 19 jaar al is die Pendoring-toekennings die tuiste van talle Suid-Afrikaanse ikone. Karakters het op verskeie maniere in Suid-Afrikaners se harte gekruip en integraal deel van die volk geword. Dink maar net aan Castrol se Boet en Swaer, Klipdrift se Vriendelike Frikkie, Vodacom se Yebo Gogo-trio, die rugby-ondersteuners Jan en Elton, ook Toyota se bekkige Buddy. Ons onthou hulle almal, al is dit net 'n beeld wat verbyflits of 'n gesegde wat in ons koppe vassteek. 14 May 2014 Read more If you still haven't entered this year's Pendoring awards, here's the good news: the entry deadline has been extended to 5pm on 22 July! 15 Jul 2013 Read more What does a 97-year-old and an 18-year-old have in common? Afrikaans and, of course, the Pendoring Advertising Awards. 17 May 2012 Read more Marketing revenue is Media24's lifeblood, and Afrikaans advertising worth hundreds of millions of rand is published annually in Media24's publications. 3 May 2012 Read more Gold sponsorship adds more momentum 16 Apr 2012 Read more "Afrikaans advertising is the life partner of Rapport in a marriage spanning more than 40 years. For this reason it is a privilege for Rapport to be part of the driving force that honours achievers in the Afrikaans advertising industry for their exceptional and creative work. They are the messengers in the advertising industry who talk to us in Afrikaans. This is endorsed by the Rapport slogan, Ons praat jou Taal (We speak your language)." 5 Apr 2012 Read more When Pendoring makes its debut in Cape Town later this year - as part of Creative Week Cape Town, followed by its glittering awards event on Friday, 21 September, in the Cape Town International Convention Centre (CTICC) - it will need additional support to which Toyota, once again as a gold sponsor, will contribute significantly. 5 Apr 2012 Read more Afrikaans is dear to VISI's heart, particularly because the magazine was initially established in the language. The exemplary use of Afrikaans is important to both Pendoring and VISI, as is the promotion of creativity, humour and distinctive expressions that are unique to Afrikaans. 1 Sep 2011 Read more With more than two million listeners, broadcasting in four provinces (Gauteng, Mpumalanga, North West and Limpopo), a number of multimedia content platforms, Jacaranda 94.2 has over the past 25 years not only firmly entrenched itself as a commercial station deeply rooted in its community, but also as a beloved brand to listeners. 30 Aug 2011 Read more In the year that Toyota celebrates its 50th anniversary in South Africa, as well as 30 years of market leadership, it's only fitting that the company once again supports the Pendoring Advertising Awards with a gold sponsorship as Afrikaans consumers, for the past 50 years, have indeed shown their unwavering support for the Toyota brand through thick and thin. 20 Jun 2011 Read more Advertisers who undervalue the power of Afrikaans media do so at their own peril. 2 Jun 2011 Read more With its more than 487 000 readers, mainly in the Western, Northern and Eastern Cape, Die Burger has, through the years, differentiated itself as a publication that puts the interests of Afrikaans first. So it stands to reason that Die Burger has this year joined the ranks of gold sponsors of the annual Pendoring Advertising Awards. 27 May 2011 Read more The Pendoring Advertising Awards, which will this year promote and reward Afrikaans advertising for the 17th consecutive year, will be making their debut at Markex, the annual marketing, promotions and special events exhibition that will take place at the Sandton Convention Centre from 7-9 June. 17 May 2011 Read more As a gold Pendoring sponsor, Rapport wants to spread the message - for every advertiser and marketer to see and to hear - that its readers are not only well-off decision-makers with financial intelligence, but also proudly Afrikaans. As such they gladly support brands that communicate with them in the language they express their emotions and dreams, as well have the confidence to air their views and frustrations. 6 May 2011 Read more Proudly Afrikaans, with a passion for advertising. Particularly for catchy new creations such as Kanniehorie-kakofonie-klapsoekpyp. Or spytjy'tgekyk-driehoek-baaibroek. 24 Nov 2010 Read more The dynamic independent Gauteng advertising agency, Joe Public, accepted the 2010 Pendoring campaign invitation, created excellent Afrikaans advertising and proved its cool beyond any doubt. This ensured that the agency walked away with the biggest Pendoring trophy haul - four gold and three silver - at the glittering Pendoring awards evening at Vodaworld, Midrand on 29 October. 2 Nov 2010 Read more "AS 57% of our audience is Afrikaans speaking, OFM is a proudly Afrikaans radio station that plays Afrikaans music, with news and sport coverage in Afrikaans as well. That's part of the lifestyle of our station and our audience. To further the Afrikaans language with a unique kind of event such as the Pendoring Advertising Awards, makes perfect sense to us." 27 Sep 2010 Read more With 11 finalists to its credit, the independent Gauteng advertising agency Joe Public this year boasts the most Pendoring finalists. Not far behind is Draftfcb Johannesburg with eight finalists, followed by Draftfcb Cape Town, Etiket and Ogilvy with five finalists each. (In terms of agency groups, Draftfcb leads the way.) 22 Sep 2010 Read more The dream of two young Johannesburg advertising creatives - to go and learn abroad - was realised over the weekend, when Morné Strydom, senior copywriter at Draftfcb, Johannesburg, and his art director colleague Marcus Moshapalo, left for 'Down Under' to go and study at the advertising agency Droga5 in Sydney and learn more about the latest global advertising trends. 16 Sep 2010 Read more As the only fully-fledged Afrikaans TV channel in the world, it's important that kykNET encourages advertisers to advertise in Afrikaans, hence its loyal support of Pendoring's sustained initiative to promote and award Afrikaans advertising. 2 Sep 2010 Read more A team of top advertising creatives and specialists has been hand-picked to judge the entries for the 16th annual Pendoring Advertising Awards for excellent Afrikaans advertising.The judging takes place on 10 and 11 September 2010 at Media Park in Auckland Park, Johannesburg. 18 Aug 2010 Read more Good news for advertising creators who have been too tied up with work to finish and send their Pendoring entries before the deadline on 23 August 2010, is that the deadline has been extended to 30 August 2010. The bad news, however, is that all entries received after the official deadline of 23 August 2010 will be subject to a 5% late fee. 16 Aug 2010 Read more Huisgenoot, South Africa's biggest and most popular family magazine, has, for the first time, joined the growing list of official Pendoring sponsors and makes its debut in no less than 'golden' style! 3 Aug 2010 Read more As the national sales team for Media24 Newspapers, Ads24 plays a key role to ensure that a significant number of influential Afrikaans newspapers stand tall in an extremely competitive print media environment. 25 Jul 2010 Read more As a cultural organisation that experiences, lives and actively promotes the Afrikaans language and culture, it is important that the ATKV also supports the Pendoring Afrikaans Advertising Awards. This will ensure that the creation of Afrikaans advertisements prospers, so that every South African who speaks or understands the language can enjoy it. 9 Jul 2010 Read more Beeld's involvement with the Pendoring Afrikaans Advertising Awards is stronger than ever this year with the daily's upgrading to gold sponsorship status. 21 Jun 2010 Read more Afrikaans on its deathbed? Fat chance! 10 Jun 2010 Read more Afrikaans awards deliver the goods... and more. 3 Jun 2010 Read more Research study after research study has confirmed that the Afrikaans speaking segment of the population continues to have considerable buying power, so companies that target this lucrative market with Afrikaans advertising should reap rich rewards as Afrikaans speakers tend to open their hearts, minds and wallets more readily when they are addressed in their mother tongue; the language of their thoughts. 22 May 2010 Read more By supporting the Pendoring Awards for excellent Afrikaans advertising, Rapport has once again shown that its pay-off line, We Speak Your Language (Ons Praat Jou Taal) is not mere lip service. 13 May 2010 Read more “Afrikaans-speaking South Africans have always been kind and loyal towards Toyota. For this reason the company will once again support Pendoring this year, helping to promote Afrikaans advertising,” says Pieter Klerck, senior manager: planning and advertising at Toyota South Africa. 16 Apr 2010 Read more In its new structure of a fully-fledged Section 21 company with a board of directors, with plenary powers, consisting of representatives of all the stakeholders, Pendoring 2010 is set to take Afrikaans advertising to new heights going forward. 30 Mar 2010 Read more “Just like the Pendoring Advertising Awards strive to promote excellence in Afrikaans and Truly South African advertising, it is Media24's mission to use print media, mobile media and the Internet to create a personal reference world of excellent information, entertainment and educational value that's accessible 24 hours a day at any place or on any platform. To successfully realise this mission, Afrikaans advertising is essential, hence Media24 backs Pendoring all the way.” So says Media24 CEO Francois Groepe. 27 Aug 2009 Read more As the national sales team for Media24: Newspapers, Ads24 plays a key role to ensure that a significant number of influential Afrikaans newspapers stand tall in an extremely competitive print media environment. 19 Aug 2009 Read more Pendoring has done it again! Rather than being the exception, it has become the rule for the Pendoring Advertising Awards - which recognise and promote excellence in Afrikaans advertising - to shine with finalist status (and later a bird or two) at its predominantly English counterpart, the Loeries - which rewards creativity in all marketing communication disciplines. 23 Jul 2009 Read more As a brand known for its likeable and memorable advertising, Vodacom has always had an appreciation for creative and impactful advertising, so it fully supports the Pendoring Advertising Awards in its pursuit to acknowledge and reward advertising excellence in general, and specifically in one of South Africa's native languages. 13 Jul 2009 Read more “Consumers face advertising every single day of their lives. It's the language that encourages them to go into action, and this is why the ATKV (Afrikaanse Taal- en Kultuurvereniging) invests in Pendoring. We see it as a mechanism that will ensure Afrikaans speakers hear the most beautiful language every day and then hopefully learn and use it.” 26 Jun 2009 Read more "Richness of Afrikaans makes it a great communication medium." 22 Jun 2009 Read more ...by supporting excellent Afrikaans advertising all the way. 4 Jun 2009 Read more “The Dagbreek Trust and Pendoring are ideal companions: both put the promotion and survival of Afrikaans and Afrikaans media first." 22 May 2009 Read more Great excitement about new category for Truly South African advertising. 18 May 2009 Read more TV newsreader Riaan Cruywagen, a waiter in a steakhouse? Not so far-fetched and inconceivable - if Afrikaans advertising is allowed to lose its brilliance! 12 May 2009 Read more For the Pendoring Advertising Awards it certainly is not a case of the longer it lasts, the worse it becomes, but rather the longer it lasts, the more... and better it becomes! 5 May 2009 Read more “Pendoring gives FNB the opportunity to acknowledge excellent Afrikaans advertising, which allows this target market to make meaningful buying decisions, particularly in the current tough economic environment where money is scarce," says Ilse Smuts, FNB Marketing Manager: Core Banking Solutions. 24 Apr 2009 Read more While many companies tend to underestimate the value of good Afrikaans advertising and the buying power of Afrikaans speakers, Toyota is reaping rich rewards from its ongoing support of and investment in Afrikaans advertising. 9 Apr 2009 Read more Pendoring 2009 has set off at a dazzling pace! 25 Mar 2009 Read more |
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