Jaecoo has solidified its partnership with Clockwork as the lead creative and media agency into 2025, following our collaborative efforts throughout the year. We initially partnered with Jaecoo to introduce its flagship SUV, the Jaecoo J7, through a high-profile launch event at St John’s in Johannesburg, along with a comprehensive multi-channel campaign that effectively positioned the brand in the South African automobile market. This successful collaboration has set the foundation for our ongoing work together as Jaecoo continues to grow in the local market. 23 Oct 2024 Read more Clockwork is thrilled to announce its partnership with Crocs, the iconic global footwear brand. Together, Clockwork and Crocs will collaborate on two influencer and activations to elevate the brand's presence in the South African market. 17 Sep 2024 Read more Clockwork enjoyed a successful evening at the 2024 IAB SA Bookmark Awards, winning a total of nine awards for its Aware.Org campaign, ‘Drunk Drivers Stay for Free.’ 22 Aug 2024 Read more Clockwork's Aware.org ‘Drunk Drivers Stay for Free’ and Xbox's ‘Sea of Thieves’ have been earmarked as finalists in The Bookmark Awards 2024, achieving an impressive 16 shortlist nominations from 17 submissions. 17 Jul 2024 Read more Clockwork has been shortlisted in multiple categories in the SABRE Awards Africa 2024, with 10 campaign nominations across five clients. This places the agency among the top two finalists in Southern Africa. 10 Apr 2024 Read more South African creative agency, Clockwork, has been shortlisted as one of five candidates in PRovoke Media’s EMEA 2024 Digital Consultancies of the Year category. 26 Mar 2024 Read more Over the last few years, you’ve probably heard about how non-fungible tokens, or NFTs, are something you should totally get into. A form of crypto asset that certifies ownership of a digital file like an image or video, NFTs sprung onto the scene with individual tokens selling for millions of dollars and major brands such as Nike, Starbucks, and DC Comics offering collections to fans and customers. The trend was a rocket ship heading “to the moon”, as people in crypto circles would say. 22 Jan 2024 Read more Clockwork, a leader in communication solutions, is thrilled to announce the appointment of Sergio Santos-van Vuuren as its new public relations director. Sergio brings globally recognised expertise in strategic communication and reputation management, and is set to elevate Clockwork's public relations to new heights. 16 Jan 2024 Read more Clockwork and Aware.org launch festive season campaign to challenge holiday season drinking and driving 6 Dec 2023 Read more Meaning 'opportunity' in Sesotho, Menyetla aims to empower the next generation of marketing professionals. 13 Nov 2023 Read more Clockwork has released a comprehensive industry white paper and trends forecast that unpacks the marketing landscape's latest developments, current trends, and what to expect in the year to come. 10 Oct 2023 Read more Clockwork is thrilled to announce that, as of 1 August 2023, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years. 10 Aug 2023 Read more Threads, a new microblogging app by Meta, burst onto the scene in July 2023, reaching 44 million daily active users (DAUs) at its peak. However, within just two weeks, the user count plummeted by 70% to 13 million DAUs, according to data from Sensor Tower. What does this mean for brands who made use of it hastily? 31 Jul 2023 Read more Clockwork's youth mentorship programme, GrowthLab, celebrates its second birthday during Youth Month. GrowthLab is the advertising agency's junior leadership programme, actively supporting the workplace journeys of younger staff members and guiding them towards career success. 6 Jun 2023 Read more "No one should trust a robot to conjure an award-winning campaign idea or draft a life-changing op-ed. At least, not yet." 25 May 2023 Read more The pace of innovation and the deployment of new enterprise technologies mean that the hiring needs of businesses are constantly changing. If they want to capitalise on new, cutting-edge tech solutions, they need the knowledge and technical capabilities to deploy, optimise, and maintain them. And in the face of a shortage of critical skills in South Africa and across the world, businesses need to get smart about how they search for and secure skills. 17 May 2023 Read more The Al-Imdaad Foundation has partnered with disaster response NGO, Rescue South Africa. Now, the Al-Imdaad Foundation can jointly deploy with Rescue South Africa as part of the first response during emergencies. The partnership came about as the foundation is often one of the first organisations on the ground in emergency situations, and the team identified a critical need for specialised rescue and recovery services. 9 May 2023 Read more This isn't another ChatGPT story. OpenAI, best known for ChatGPT, has a vast portfolio of tools, from image generation to voice transcription, which provide a compelling business case - provided businesses find the square peg for the square hole. 28 Mar 2023 Read more Clockwork is pleased to announce its recent appointment as the digital and PR partner for Canon South Africa. The account win and extensive scope of work includes all digital and social media, paid digital media, strategy, and PR solutions across Canon's photography and printer ranges. 16 Feb 2023 Read more It's expensive, restrictive, and, say some, the enemy of the fleet footed. 6 Feb 2023 Read more At the end of 2022, I had the opportunity to familiarise myself with ChatGPT, a language model chatbot developed by American AI research laboratory, OpenAI, the same folks behind the DALL-E AI art generator. 16 Jan 2023 Read more In line with the Clockwork's commitment to empowering lives through education, the agency has now opened applications for young students who wish to apply to further their education through fully funded bursaries. 10 Jan 2023 Read more Since concluding his acquisition of Twitter in October, Elon Musk has ushered in a wave of disruption that shows no sign of dissipating anytime soon. 28 Nov 2022 Read more "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair." - Charles Dickens, A Tale of Two Cities. 7 Nov 2022 Read more These days, it seems that almost everyone you speak to is going through a difficult time. The current cost of living crisis, the climate crisis, war in Ukraine and conflicts in other parts of the world, coupled with the scars of Covid-19 that remain, are all placing serious strain on our mental, physical and emotional well-being. 17 Oct 2022 Read more Full-service agency Clockwork, in collaboration with Red & Yellow, has opened applications for graduates in the media and marketing field to be considered for its 2023 Marketing Learnership Programme. This opportunity combines the aspects of an internship with formal training at one of the top institutes for advertising professionals in the country. 4 Oct 2022 Read more Voicing an opinion of any kind is not something businesses like to do. The negative consequences can be in proportion to the scale of the business in question, and even when they have the best intentions, they run the risk of reputational damage, being accused of politicising issues, or alienating stakeholders that weren't considered or consulted. Just this year, we witnessed Disney, one of the world's biggest entertainment conglomerates, subjected to intense criticism (both internally and externally) owing to its lack of a stance on the US state of Florida's contentious 'Don't Say Gay' law, followed by political repercussions when it corrected course. 22 Sep 2022 Read more Alright, so I'm sure that those of us who haven't binge-watched Netflix's Nailed It have at least seen the trailer. Time-pressed and inexperienced contestants are tasked with recreating mouth-watering, magical masterpieces out of cake. Sheepishly, they reveal their creations, and 10/10 they're fantastic flops. 23 Aug 2022 Read more The Clockwork Empowerment Fund celebrates another year of empowering young Black females, through their in-house non-profit division, which strives to elevate the lives of women through higher learning. 2 Aug 2022 Read more Clockwork is thrilled with its recent appointment as the digital strategic partner of Bob Martin, a pet care, food, and health products company. The retainer appointment includes the strategy and roll-out of social media and digital executions for seven of the company's sub-brands, namely Bob Martin, Husky, Beeno, Bon Appétit, Pamper, Olympic Professional, and Butch. 26 Jul 2022 Read more Clockwork will lead digital content creation and production
across the Peroni Nastro Azzurro portfolio. 14 Jun 2022 Read more Clockwork's youth mentorship programme, GrowthLab, celebrates its first successful year this Youth Month as the agency's primary internal junior leadership forum. GrowthLab has 20 junior staff members under the personal guidance of Clockwork's Exco committee, and was specifically created and designed to actively put younger staff on a path to self-improvement, whilst enjoying purpose-driven careers. 2 Jun 2022 Read more Kids are becoming more powerful and influential in the marketing industry than ever before, and the new generations of kids have grown up in a world with unlimited access to devices and technology. We call these generations Generation Z (or Gen Z) and Generation Alpha (or Gen Alpha). For this piece, we will be focusing more on Gen Alpha - those who were born in the early-to-mid 2010s. This generation has been comfortably existing in a virtual world as much as in a physical world, and they expect seamless integration between the two worlds. The level of comfort these kids have with all digital mediums makes them key decision-makers when it comes to purchases because they are starting to actually know more than older generations. 17 May 2022 Read more As well as being a finalist in the highly coveted Consultancy of the Year category for Africa, Clockwork is thrilled with the latest SABRE Awards: Africa and EMEA announcements, some of which resulted in wins, with other results still to be revealed at the live show on 27 May. 13 May 2022 Read more South African media has taken several blows to the head in the last 24 months. In 2020, print media was rocked by mass retrenchments at Media24 and Caxton, and just this year it was reported that eNCA's staff was being subjected to "consolidation". It's a word that every editor should fear because it usually ends with their workload being multiplied tenfold, with probably a smaller salary to boot (hell, consolidation already defines local media ownership - there are only a handful of big names left in town). 28 Apr 2022 Read more In today's hyper-connected world, few things are eerier than being spammed with hundreds of furniture ads immediately after having a WhatsApp conversation with a family member about your impending move. Or talking to your significant other about craving pizza for dinner, only to see Uber Eats banners popping up everywhere you look. Surveillance advertising is alive and well and has become a subliminal part of modern life. 30 Mar 2022 Read more Full-service advertising agency Clockwork has recently been appointed the lead agency for South African premium luxury gin brand Inverroche, with a global vision towards brand awareness, positioning, and distribution. 25 Mar 2022 Read more The metaverse has been on the minds of people in the ad world ever since Meta (previously Facebook) CEO Mark Zuckerberg delved into it during the Facebook Connect 2021 event in October last year. In this online event, Zuckerberg called it a "virtual environment where you can be present with people in digital spaces". He asked us to think of it as "an embodied internet that you're inside of rather than just looking at". While he didn't coin the term himself - it comes from the 1992 sci-fi novel Snow Crash - he believes in it enough to rename his company after it. This is future-forward and fascinating. 4 Feb 2022 Read more Clockwork is proud to announce that one of its finest illustrators and designers, Tayla de Beer, has successfully completed her commission by advertising media platform leader MarkLives and delivered a powerful creative for their #AgencyLeaders 'Most Admired Poll' Awards poster design. 24 Jan 2022 Read more eDeaf is making room for the deaf community by striving to improve their social and economic lives through a variety of empowerment and skills development programmes. 29 Nov 2021 Read more With its head office in Johannesburg, South African-born full-service communications agency Clockwork has achieved Level 1 BEE status in 2021 whilst remaining an independently-owned company. 17 Nov 2021 Read more South African and London-based full-service advertising agency Clockwork saw another successful night of wins at the DMASA Assegai Awards 2021. 15 Nov 2021 Read more The vast array of creative industry titans, both individuals and companies, to have fallen on the wrong side of moral history in the last 10 years may be a profoundly illuminating sign of the state of leadership in these spaces. I mean, if the mind behind the wholesome Pixar classic, UP!, turned out to belong to an altogether unwholesome man, then is anything sacred? 19 Oct 2021 Read more Clockwork is proud to announce strong results in the Assegai Awards 2021 finals announcements, with 17 nominations across five campaigns. 14 Oct 2021 Read more We're all nauseated by industry buzz words. Phrases adopted in the marketing world lose weight, meaning and gravitas through sheer misuse, ultimately reducing them to lesser or, in fact, incorrect versions of themselves. 5 Oct 2021 Read more Clockwork celebrates another seven wins after the announcement of the 9th annual Supersonic New Generation Awards 2021, held virtually on 23 September. 28 Sep 2021 Read more So we're different colours and we're different creeds
And different people have different needs
It's obvious you hate me though I've done nothing wrong
I've never even met you, so what could I have done 15 Sep 2021 Read more Proverbs are a part of us as a collective society. They can be called axioms, sayings, and adages and are only really explicable by action. Generally, it's an older saying without a known author that's considered wise and true across certain societies. They're important, timeless, and comforting in their general relatability, truth, and reflexiveness on society at large. Basically, they're indicative of the values of a society and all it holds as true. Through the ages, proverbs have been used to indicate how women should conduct themselves and proverbs all over the world carry the tradition of misogyny as ingrained within its words passed down from generation to generation. 13 Sep 2021 Read more Young marketing learners can jump on the right path with free education and work experience by applying for Clockwork's annual Marketing Learnership Programme, which is now open to applicants. 9 Sep 2021 Read more "We can't change the past, but we can start a new story for all South African women." - Brown Lekekela, founder of Green Door 24 Aug 2021 Read more Gaming, including online gaming, as a hobby has seen incredible rapid growth over the last few years, with lockdown and Covid-19 just acting as accelerants. Shifting drastically from niche cliques into extensive mass markets, alongside gaming's growth comes new opportunities for brands to align appropriately and turn the sector into a lucrative playing field for brands and organisations to explore. 13 Aug 2021 Read more Clockwork, once again, delivers for the Xbox account by scooping a total of nine Cannes Lion Awards, with a further five shortlists for its Visit Xbox - The Birth Of Gaming Tourism campaign. 29 Jul 2021 Read more Clockwork is thrilled to announce the appointment of Mathabo Diale in the position of client service director. 20 Jul 2021 Read more Since around the 1920s, when the sales era of advertising was introduced, marketing has been building visual gender stereotypes to convince people to purchase products and leaning heavily on societal biases for genders as part of their product or brand story. 8 Jul 2021 Read more Clockwork's interactive communications campaigns continue to make waves in the South African advertising and marketing industry, with five solid nominations at the annual IAB Bookmark Awards - the benchmark for tech, digital and leading edge innovation. 22 Jun 2021 Read more Penny Motsamai takes us behind the scenes of Clockwork and her new role as public relations director. 21 Jun 2021 Read more YouTube has grown rapidly over the past few years in South Africa. However, the channel is still an enigma to many brands, especially in South Africa. 15 Jun 2021 Read more The winners of the Sabre Awards EMEA 2021 were announced on 9 June 2021 with fantastic news for Clockwork, which walked away with big wins in some of the stronger contested categories. 10 Jun 2021 Read more Clockwork is proud to announce the appointment of Penny Motsamai as public relations director. Motsamai has been with the agency running the Standard Bank public relations accounts since 2019 and is a seasoned professional with a tremendous amount of experience in both client and agency side of corporate and consumer divisions. 8 Jun 2021 Read more Clockwork has enjoyed another successful run at the annual Prism Awards with the dynamic communications campaign for local production Netflix: Blood & Water, a collaboration effort with Eclipse Communications that took home a total of four awards across various categories. 7 Jun 2021 Read more The rise of digital media and the demand for personalisation by the ever-evolving connected consumer has put pressure on brands to become more specific in their advertising efforts. 21 May 2021 Read more South African full service advertising agency Clockwork is proud to announce six take-homes from the globally-revered African SABRE Awards, with two Winner trophies and four Certificate Of Excellence Awards. Clockwork's clients Netflix, Xbox, Standard Bank and Acer were among the campaigns that picked up accolades. Clockwork has recently opened a brand new branch in the UK. 5 May 2021 Read more Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of South African full-service advertising agency Clockwork, founded in 2010 in South Africa. 1 Feb 2021 Read more |
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