Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.

This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.

Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.

Our guest this week is Donovan Neale-May , Executive Director of the Chief Marketing Officer (CMO) Council and Business Performance Innovation Network and we get to explore the role of marketing in digital transformation, and how the marketing function & CMO should change to support a digital-first organization.

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.

The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.

In this podcast we chat to Sebastian Patel Chief Operating Officer & Co-founder of Franc which is a Fintech Start-up in South Africa.

Check out this week’s podcast where We get to speak to Daniele Joubert who is the Eater Growth Lead, for Uber Eats South Africa.

Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.

The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.