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incuBeta is a global group providing clients with leading digital advertising services and media solutions.
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DQ&A appoints new commercial director as part of global growth strategyRoan Mackintosh has joined the global DQ&A team as commercial director. Roan's experience in both business leadership and digital marketing will assist the IncuBeta subsidiary's expansion plans in both the local and global markets. 3 Jul 2019 Read more

Lianne Godfrey"It will increase transparency across the industry and simplify yield management for publishers." 24 Jun 2019 Read more

Provide meaningful value to your customer or risk losing themSouth African consumers are becoming numbed by the constant barrage of mass content. A brand should aim to provide unique value, (be it educational, entertainment or meaningful time savings), at the appropriate time. 21 Jun 2019 Read more

Combatting the new bidding algorithm in DV360There's a change coming to DV360 that will affect fixed bidding and winning auctions, and this could significantly impact campaign budgets. 14 May 2019 Read more

NMPi in SA-first partnership with global product feeds specialist, FeedonomicsIncuBeta Group, through its specialist digital marketing agency, NMPi, has launched a shopping feeds optimisation service together with global product feeds platform specialist, Feedonomics. The partnership, the first of its kind in the South African market, will allow NMPi to offer both its local and global clients an optimisation service to create dynamically responsive digital marketing campaigns that deliver significantly better returns. 10 Apr 2019 Read more


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