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imagineNATION Alliance gets you closer to your consumers and market through insightful research. We deliver marketing strategies that build strong, well-defined brands and assist you in putting those strategies into action.
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The R34bn opportunity cost of online CXThe 2019 South African digital customer experience report 23 Oct 2019 Read more

E-tailers, fix your glitches before the festive shopping frenzyA new research report warns of the importance for online retailers to fix technical glitches like slow site speed and payment errors well before Black Friday and the festive season really hits. 17 Oct 2019 Read more

SA brands missing out on R34bn in e-commerce revenueBy 2021, over 20-million South Africans will shop online. This is one-third of the country's population. Yet, while the commercial opportunity is obvious - currently e-commerce accounts for R14-billion of the total retail pie, or 1,4% - local brands aren't taking full advantage. 23 Sep 2019 Read more

Uncovering actionable insights amidst chronic information overload(also, why skilled researchers are more important now than ever before!) 7 Mar 2017 Read more

imagineNATION Alliance stays true to Ballantine'sThis year you're going to see something on your TV screens that you haven't seen before. No, not season two of Stranger Things or season seven of GOT, you'll have to wait till next year for those. We're talking about a hot new campaign for Ballantine's, one of the fastest-growing whisky brands in South Africa. 7 Sep 2016 Read more

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