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Latest news launches global digital video PSA initiative to inform the public about, a global advertising technology company transforming the way brands connect with relevant audiences, launched a digital video Public Service Announcement (PSA) initiative to help drive awareness around Covid-19 and better help global communities cope with the spread of the virus. The campaign will enable corporations, brands, publishers, marketers and celebrities to work together to help combat this spread. 3 Apr 2020 Read more

Exponential Interactive announces its new business division,, is expanding into international marketsDigital advertising leader Exponential Interactive announces that it is rolling out its new, video-driven business division,, in international markets. allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the US in October 2019. 9 Mar 2020 Read more

Tyler GreerCharles Eames, mid-twentieth century modernist designer and creator of the legendary Eponymous chair, viewed design in a pragmatic and results-driven way. "Design," he noted "is a plan for arranging elements in such a way as best to accomplish a particular purpose." To Eames, this meant understanding the materials and tools available, and figuring out how best to draw them together into a singular solution which best fulfils a particular need. Clearly, it also meant understanding that need in the first place. 18 Jul 2019 Read more

Exponential, Amnet, iProspect, and PHD raise R5,000 for The Iris House Children's Hospice in the 2018 Amazing RaceExponential South Africa recently hosted their annual Exponential Amazing Race media challenge - an event aimed at raising money for children's hospice The Iris House. 20 Nov 2018 Read more

Is 2018 the year the robots come for us? (Spoiler alert: not likely)As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018. 29 Jan 2018 Read more

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David Barnard | Managing Director Sub-Saharan Africa
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